Written by Marriott International has recently reaffirmed its unwavering commitment to South Asia, marking a significant stride with 28 signed deals in the past year and early 2024. This surge in agreements translates to over 4,600 rooms added to Marriott’s robust development pipeline, underscoring the company’s substantial growth in the region.
Currently boasting a diverse portfolio, Marriott International operates 160 properties across 17 distinct brands in South Asia. The company is poised to further expand its footprint in the coming year, with the anticipation of opening 14 hotels in 2024. Notably, this includes the much-anticipated debut of the Moxy brand in South Asia, making its entrance in early January 2024.
Focus on Diverse Brand Portfolio and Creating Experiences
“Marriott International’s strategic expansion in South Asia solidifies our commitment to accentuate the strong growth within the region’s travel and tourism sector,” stated Rajeev Menon, President, Asia Pacific excluding China, Marriott International. “Our diverse brand portfolio, Marriott Bonvoy – an award-winning travel programme and strong distribution platforms position us well to create experiences and benefits for our guests and stakeholders in the region.”
“Our focus remains on capitalizing on opportunities in key gateway cities, strategic commercial centers, and sought-after resort destinations throughout the region. By debuting Marriott International’s portfolio of brands into new markets, we offer best-in-class experiences to meet the demands of today’s travelers,” emphasised Kiran Andicot, Regional Vice President Development, South Asia, Marriott International.
Luxury and Premium Brands Spearheading Growth
Marriott’s growth strategy aligns with evolving guest demands for high-quality service and immersive experiences. Notably, 77 percent of the rooms signed in 2023 fall within the Luxury and Premium portfolio, a significant increase from the 48 percent recorded in 2022.
In the luxury segment, Marriott International plans to enhance its portfolio in leisure destinations, introducing the iconic Ritz-Carlton brand with The Ritz-Carlton, Amila Hills in Shimla, set to open in May 2029. Additionally, the JW Marriott brand is expected to debut in Bangladesh and expand its presence in India with the JW Marriott Surat Resort and Spa and the JW Marriott Sohna Resort and Spa in Delhi NCR.
Premium Brands and Selective Expansion Across Markets
The company also aims to expand its portfolio of Premium brands, with six new additions to the pipeline. Marriott Hotels and Resorts, the flagship brand, is set to debut in emerging destinations with properties like Guwahati Marriott Resort & Spa and Ludhiana Marriott Hotel.
Furthermore, the Select brands, Courtyard by Marriott and Fairfield by Marriott, are projected to represent approximately 45 percent of the properties expected to open in the next four years across India. These openings cater to the demand for stylish, smart, and affordable hospitality in locations like Gwalior, Guwahati Beltola, Andheri, Jalandhar, and Naina Tikker in Himachal Pradesh.
Marriott International’s commitment to South Asia is solidified with 160 operating hotels across 17 brands in five countries. The portfolio spans various segments, including luxury, premium, and select service, with brands like JW Marriott, St. Regis, Marriott Hotels, Courtyard by Marriott, and many more, offering differentiated experiences to a diverse range of traveler segments in the region.