Written by Kolkata: Westin Hotels & Resorts announced it has joined forces with Strava, to reward fitness enthusiasts of all types for getting their heart rates up beginning June 1. To mark the commencement of the month-long challenge, The Westin Kolkata Rajarhat organized a run through Eco Park, with their esteemed guests and staffs as participants.
As the preeminent well-being brand in hospitality, Westin has consistently supported Global Running Day for more than five years as a means to further encourage guests to stay active while on the road. The marathon was attended by more than 50 patrons, who all came together in celebration of health and well-being. Westin empowers guests to transcend the rigours of travel through its Six Pillars of well-being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. Inspired by the brand’s Move Well pillar, this new collaboration with Strava continues to build on the industry-leading programming by Westin.
“The Westin philosophy has always been to empower our guests to maintain, and if possible, improve their well-being while travelling, so they return feeling better than when they arrived,” said Mr. Shubhash Sinha, General Manager, The Westin Kolkata Rajarhat. “Our unique partnership with Strava is inspired by our ‘Move Well’ pillar, and we hope that it will encourage Marriott Bonvoy members to prioritise fitness and be rewarded for it.”
The ‘RunWESTIN Challenge’
Marriott Bonvoy members participating in the Challenge must complete 10 hours of physical activity within the month of June by running, in addition to other types of exercise including walking, biking, wheelchair, and hiking. The challenge of 600 minutes or 10 hours of activity for the month is informed by the American Heart Association’s recommendation of at least 150 minutes – roughly 2.5 hours – of physical activity per week. Upon completion of the Challenge at the end of the month, 500 participating members will then be selected at random to receive 40,000 Marriott Bonvoy points each.