Written by In a significant career milestone, Samira Khrichfa has ascended to the position of General Manager at Novotel Bur Dubai. Samira initially joined Novotel Bur Dubai in March 2019 during its pre-opening phase as the Director of Sales and Marketing, marking the commencement of her journey with the hotel.
Demonstrating remarkable leadership skills, Samira has embraced the challenge of overseeing a cluster of hotels, including two additional properties in the UAE, solidifying her reputation as a dynamic and accomplished professional in the hospitality industry.
Samira’s illustrious career, dating back to 2005, has been steeped in the hospitality realm, with foundational experiences at Starwood Hotels & Resorts. Her professional journey has seen her leave an indelible mark on esteemed brands such as Shangri-La and Dusit International. Notably, she has spearheaded the successful opening of four hotels in the UAE, showcasing her prowess in strategic management.
Throughout her trajectory, Samira Khrichfa has consistently exhibited unparalleled dedication, exceptional leadership, and an unwavering commitment to excellence, earning accolades from her employers.
In her new role as General Manager, Samira will undertake expanded responsibilities, including the oversight of strategic initiatives, the promotion of innovation, and the cultivation of a culture of collaboration and growth. This promotion reflects not only her individual accomplishments but also the confidence placed in her ability to steer Novotel Bur Dubai towards new heights of success.
Her appointment underscores Novotel Bur Dubai’s commitment to fostering leadership from within and recognizing exceptional talent within the organization.