Written by Luxury hospitality leader, The Set Collection, proudly announces the promotion of Eliot Sandiford to the esteemed role of Vice President of PR and Partnerships. With an impressive seven-year tenure within the Group, Sandiford’s ascent underscores the company’s unwavering commitment to nurturing talent and recognizing outstanding leadership within its ranks.
Boasting a distinguished career that spans key leadership roles across Asia and the UK, Eliot Sandiford brings invaluable expertise to his new position. His prior roles include spearheading the PR team for the Desa Potato Head group of companies in Indonesia, Singapore, and Hong Kong, as well as contributing to The Lane Crawford Joyce Group’s success across Greater China. These experiences have honed his ability to navigate complex markets and cultivate meaningful partnerships.
In his capacity as VP of PR and Partnerships, Sandiford will continue to be a driving force in shaping The Set Collection’s global communications strategy. He will oversee international PR agencies and property-based communications teams, ensuring a unified and impactful approach across all channels. Additionally, Sandiford will lead the development and execution of strategic partnerships for the Group’s prestigious portfolio of hotels, fortifying the brand’s presence in key markets.
Eliot Sandiford’s promotion is a testament to The Set Collection’s steadfast commitment to excellence and innovation in the luxury hospitality sector. His visionary leadership is expected to fuel the company’s ongoing growth and success in an increasingly competitive landscape.
About The Set Collection:
The Set Collection stands as a distinguished brand representation company, comprising like-minded independent hotels under the guidance of seasoned hoteliers. Offering an alternative to traditional representation and distribution services, The Set Collection provides a tailored solution that adapts swiftly to evolving market conditions and the specific needs of its member hotels. The collection’s portfolio has expanded to include 18 unique properties, consisting of hotels, resorts, and private residences across 9 countries, continuing to excel in curating the world’s most exceptional stays for its esteemed guests.