Written by Hyatt Hotels has unveiled ‘Perfectly Yours 2.0’ in India, a highly anticipated sequel to its groundbreaking wedding campaign introduced last year. Tailored for modern Indian couples seeking a personalized wedding experience, the initial campaign, ‘Perfectly Yours,’ underscored Hyatt’s meticulous planning and personal involvement in crafting the quintessential “dream wedding.” Building upon this success, the new initiative, ‘Perfectly Yours 2.0,’ aims to make the entire wedding journey, from proposal to post-wedding moments, uniquely special.
At the heart of the campaign is Hyatt’s commitment to putting ‘You’ at the center of your wedding. ‘Perfectly Yours 2.0’ showcases Hyatt’s wedding offerings by spotlighting culturally significant events in Indian weddings, including mehendi, sangeet, wedding rituals, and family reunions. This is portrayed through a trilogy of musical experiences, intricately woven with the captivating narrative of a modern Indian couple and their emotions as they embark on a journey towards eternity. Collaborating with renowned homegrown artists, the campaign transcends the wedding day, creating a celebration that extends beyond the grand event.
The enchanting trilogy begins with ‘Fell In Love In A Hopeful Place,’ featuring the soulful voices of Monali Thakur and Ashu Shukla, depicting the magic of the couple’s first encounter at a friend’s wedding in a Hyatt hotel. The second chapter, ‘Shor Aur Sukoon,’ sung by Aakriti Kakkar and Osho Jain, captures the excitement and intricacies of planning the grand day against the elegant backdrop of a Hyatt hotel. The trilogy concludes with ‘Dheere Dheere,’ sung by Sona Mohapatra and Akkhil Sachdeva, encapsulating the culmination of the couple’s journey as they exchange vows and embark on a lifelong adventure together.
Composed and written by the talented Sreejone Nag and brought to life under the masterful production of Ankur Shrivastava, the Perfectly Yours musicals feature actors Karan Jotwani and Shreya Gupto as the lead protagonists. Hyatt hotel colleagues play a pivotal role throughout the couple’s romantic journey, acting as pillars of support and seamlessly weaving their presence into crafting unforgettable moments, from the initial spark of romance to the joyous union of two souls.
Kadmbini Mittal, Regional Vice President – Commercial, India and Southwest Asia, Hyatt, commented on the initiative, stating, “Building on the success of the ‘Perfectly Yours’ campaign, we are delighted to present ‘Perfectly Yours 2.0,’ dedicated to enhancing our commitment to personalized experiences for each couple. This campaign goes beyond the wedding day, encapsulating culturally rich moments, and reflects our pride in ‘putting the You’ in your wedding.”