Written by Meet Amrita Ray, who has recently been appointed as Marketing and Communications Manager of JW Marriott Kolkata.
She brings with her over a decade of benchmarking success in integrated marketing and communication projects with diversified industry experience in hospitality, automotive, and media. Her knowledge in enhancing business positioning and augmenting brand value through successful social media and digital marketing strategies, as well as improving public and media relations to propagate brand legacy, makes her an asset to the organization.
Amrita’s key responsibility areas include ideation and implementation of marketing strategies, marketing communication, content creation, digital marketing, establishing brand associations and handling of media and PR activities for the hotel.
Armed with a Post Graduate in Journalism and Mass Communication, Amrita started her career in hospitality industry with The Park Kolkata. She comes with a strong background in media relations owing to her tenure with brands like, The Park Kolkata, The Lalit Great Eastern Kolkata and BMW Group India, The Westin Kolkata, JW Marriott Jaipur Resorts & Spa and The Leela Palace New Delhi.
Throughout her tenure, she displayed her strengths in the domains of property positioning, planning and executing marketing strategies, as well as nurturing public and media relations. Her hard work ensured that the brand had a strong communications and marketing strategy in both, pre and post launch periods.
Amrita loves to spend time with her toddler and two fur babies on her off days.