Written by Pratiti Rajpal is a marketing communications evangelist with more than a decade of experience across luxury hotel brands. Adept at facilitating integrated communication campaigns, media + influencer engagement, marketing strategy, financial planning, ROI analysis, brand marketing, communications, digital marketing, food & beverage marketing, events and partnerships, online reputation management, content creation, social media + digital marketing and everything in between.
During her tenure at Mumbai, she was selected for the operations leadership program and have been pursuing that passion for Food & Beverage through the dedicated program in addition to her current Marcom role.
Amidst the pandemic, She also launched her passion project – “The Homegrown List” – a community initiative to support local craftsmen and artisans in India.
In addition to her Marketing Communications role, she is the Co chair for Hyatt Diverse Business Resource Group – Women at Hyatt – India and council member of the Hyatt Inclusion and Diversity India resource group wherein she has been spearheading initiatives under Women at Hyatt, LGBT and other groups. She has pursued Masters in Business Administration with a specialization in Marketing from the Birla Institute in Noida, India.
Pratiti, joined the Covid Widows NGO to support and mentor women impacted owing to Pandemic through guided coaching and finding livelihood as per their skillset. She is also a Council member of the Women India Chamber of Commerce and India – Hospitality and Tourism council to support women in hospitality and create awareness about prospects in hospitality for women.
Vision for the future of Marketing & Communications:
“The role of Marketing Communications has evolved manifold int he last decade. From being a brand ambassador and custodian to an evangelist , marketing communications now covers myriad areas like CSR, consumer insights, share of voice, ROI and is a strategic partner in the overall operations. Owing to digitalisation of the marketing function , the role of Marcoms is even more critical as they need to continue to develop and foster the real personal connections with the key opinion leaders, stakeholders and media as well as explore and identify new avenues for growing share of voice and market reach that will enable the business to grow with intent despite adversities.” said Pratiti Rajpal
“The need of the hour is to understand the significance of this role and develop talent that can adapt to change and evolve with the dynamic environment surrounding us. We need decision makers and collaborators instead of PR managers and executives to be successful. Especially from a hospitality POV – career progression and development opportunities need to be defined for Marcoms so they can flourish and develop.”
About Power 25 Marketing & PR 2021
Hoteliers Web announced their Power 25 Marketing & PR leaders list from Asia, Middle East and Africa in a virtual live event on 26th September 2021.
It has been an incredibly tough ride and COVID-19 has truly put our community to the test as we work together to combat the effects of this global pandemic. In these challenging times, we would like to express our heartfelt gratitude, support and solidarity with our Marketing leaders, and their loved ones.
Over 85 shortlisted nominations raced to make it to the Power 25 List of Marketing. The event was presented by Pooja Rajpurohit & Biljana Jovanovic for Hoteliers Web. Also joined by some industry experts, it sure raised the bar for the hotelier fraternity. We take this opportunity to thank Sandeep Walia, Chief Operating Officer – Middle East for Marriott International, Mehul Sharma, Founder & CEO for Signum Hotels and Resorts Pvt Ltd, Vineet Mishra, Complex General Manager for Pullman and Novotel New Delhi Aerocity, Rahul Puri, Multi Property General Manager for The Westin Gurgaon, New Delhi & The Westin Sohna Resort and Spa, Sunil Kumar, General Manager for The Westin Goa & Rachana Bahl, Director Global & IMEA Luxury Brands for InterContinental Hotels Group for delivering their motivational messages to the Marketing talents in the race.
“The virtual event and this power list is one of hotel industry’s first, and at Hoteliers Web we believe it’s a great beginning. We are extremely proud to be the first in bringing recognition to unsung heroes of hotel industry.” Said Rama Torgalkar, Co-Founder at Hoteliers Web.
We are extremely proud of and grateful to our Marketing talents for being a pillar of strength, by helping us take significant steps to safeguard and support the business recovery. Also, they have partnered so well by constantly supporting, guiding and leading the industry’s recovery process. Thank you for what you have done already to weather this crisis. The commitment of these stalwarts really makes all the difference to everyone in Hotel Industry.
The jury looked at the most influential leaders from these regions who have contributed to not just their hotel units and worked largely for the fraternities and Regions. “The ability to bring change for our teams, the hotel and the region, was very important to us during this unprecedented time. This recognition will certainly add fuel in taking the marketing functions to the next level.” Said Snehal Dobarkar, Co-Founder at Hoteliers Web.
These top 32 leaders have played a major role in shaping the industry’s new marketing strategies and steered through this pandemic in great success. We also recognised 25 more leaders in our Rising stars as an addition to the Power 25 series.
Here is the link to our live event for those who missed: