Written by Afsha is a seasoned Marketing & Public Relations professional with a strong body of experience in integrated marketing. Coming from a well entrenched PR background she has the acumen and experience to devise a compelling communications stratagem that would support and effectively drive a company’s business agenda. With 7+ years of experience Afsha has developed and executed a number of strategic media and marketing initiatives across brands that have been focused around launches, mergers and other key corporate announcements. Is very focused and driven, high-energy, takes charge and is known to excel in strategic target achievements.
She has been recognized as a winner for PR MOMENT – India’s 30 under 30 awards in 2017. Multiple organizational (internal) awards for excellence in performance.
Afsha has show exemplary leadership and team spirit through the pandemic. Working from home has not in any way restricted her drive or passion to bring her best to the table. She has been agile and highly adaptive to the unpredictable and fluid market dynamics and has leveraged on her strengths of strategic planning, team building and strong corporate communications skills to ensure all business and communication initiatives have been planned and executed with thorough insight, relevancy and most importantly a smart and efficient use of limited resources in hand.
“Marketing & Communications is a growing and integral vertical in all businesses today. It has been an integral platform to keep customers and businesses connected and engaged through this pandemic. The future will only see a greater integration of marketing & communications into the business matrix of every organization” says Afsha Kahlfay.
About Power 25 Marketing & PR 2021
Hoteliers Web announced their Power 25 Marketing & PR leaders list from Asia, Middle East and Africa in a virtual live event on 26th September 2021.
It has been an incredibly tough ride and COVID-19 has truly put our community to the test as we work together to combat the effects of this global pandemic. In these challenging times, we would like to express our heartfelt gratitude, support and solidarity with our Marketing leaders, and their loved ones.
Over 85 shortlisted nominations raced to make it to the Power 25 List of Marketing. The event was presented by Pooja Rajpurohit & Biljana Jovanovic for Hoteliers Web. Also joined by some industry experts, it sure raised the bar for the hotelier fraternity. We take this opportunity to thank Sandeep Walia, Chief Operating Officer – Middle East for Marriott International, Mehul Sharma, Founder & CEO for Signum Hotels and Resorts Pvt Ltd, Vineet Mishra, Complex General Manager for Pullman and Novotel New Delhi Aerocity, Rahul Puri, Multi Property General Manager for The Westin Gurgaon, New Delhi & The Westin Sohna Resort and Spa, Sunil Kumar, General Manager for The Westin Goa & Rachana Bahl, Director Global & IMEA Luxury Brands for InterContinental Hotels Group for delivering their motivational messages to the Marketing talents in the race.
“The virtual event and this power list is one of hotel industry’s first, and at Hoteliers Web we believe it’s a great beginning. We are extremely proud to be the first in bringing recognition to unsung heroes of hotel industry.” Said Rama Torgalkar, Co-Founder at Hoteliers Web.
We are extremely proud of and grateful to our Marketing talents for being a pillar of strength, by helping us take significant steps to safeguard and support the business recovery. Also, they have partnered so well by constantly supporting, guiding and leading the industry’s recovery process. Thank you for what you have done already to weather this crisis. The commitment of these stalwarts really makes all the difference to everyone in Hotel Industry.
The jury looked at the most influential leaders from these regions who have contributed to not just their hotel units and worked largely for the fraternities and Regions. “The ability to bring change for our teams, the hotel and the region, was very important to us during this unprecedented time. This recognition will certainly add fuel in taking the marketing functions to the next level.” Said Snehal Dobarkar, Co-Founder at Hoteliers Web.
These top 32 leaders have played a major role in shaping the industry’s new marketing strategies and steered through this pandemic in great success. We also recognised 25 more leaders in our Rising stars as an addition to the Power 25 series.
Here is the link to our live event for those who missed: