Written by With her appointment, UK-born Sarah has already begun her work to steer the company’s communication strategy with a focus on promoting brand distinction. She has over 20 years of international experience and is now more than well adept at setting up and managing globally integrated communication programs that drive guest engagement, elevate corporate identity and build brand equity.
Her most recent position was at Marriott International, where she was in a similar position and achieved positive awareness (externally and internally) and brand distinction. As part of this role, she set up a fit-for-purpose communications organization across complex geography of 30 countries. She was ranked among the Top 25 ‘Most Influential Communicators in the Middle East’ by PR Week UK.
Salil Panigrahi, Managing Director Atmosphere Hotels & Resorts said “As we prepare for our next phase of expansion, we are thrilled to welcome such outstanding talent to our senior leadership team…”
Also mentioned was the eagerness the rest of the team feel to see how their depth and breadth of collective experience will help the brand become even better, in the near future if all things go well.
