Written by Monica Edara, who hasan overall marketing experience of two decades, is all set to take the reins of The Westin Hyderabad Mindspace as the Associate Director of Marketing.
Within hospitality, she began her career with Accor Hotels and has worked for over 14 years as a Marketing Communications Head with Hyderabad International Convention Centre (HICC), Novotel Hyderabad Convention Centre, Novotel Hyderabad Airport, and Novotel Mumbai Juhu Beach.
Her previous stint was with Renaissance Mumbai Convention Centre Hotel & Lakeside Chalet – Mumbai, Marriott Executive Apartment; a multi-dimensional lifestyle complex with 773 keys. She brought about enormous changes in the past three years that helped them deliver world-class marketing campaigns and brand activations.
Edara’s strength lies in MICE, core communication, and PR; and with her meticulous relationship-building skills, it is a given that she has exceptional audiences and gatherings for events and activations. Her attitude to help and build on cross-departmental communication is what makes marketing the most integral department in any hotel. She solely believes in the tagline, ‘Marketing promises, Operations delivers’.
In her present role, Edara will be responsible in ensuring 100% brand compliance across all departments of the hotel. To further emphasise the brand prominence and create top-of-the-notch projects which allow for brand recall and recognition, she will also handle the entire 360-degree PR planning and brand campaign execution.