Written by Chennai, 8th December, 2021– In a likeminded artist fanfare today, Crowne Plaza Chennai kicked off its festivity today by unveiling it’s 4 dimensional Christmas Tree commissioned by the Bhagwan Chavan Research Art Foundation (BCRAF). Also earmarking the occasion was the launch of their one of a kind impressionistic art lounge ‘Atelier’ at Crowne Plaza Chennai Adyar Park.
In keep with the hotel’s tradition of pledging cause-support initiative every festive season; this year Crowne Plaza Chennai started working on the concept of Art Lounge with a vision to provide a showcase platform to the young & budding artist of Chennai – working with impressionistic displays, installations, and canvas art. Atelier is aimed to create much needed exposure opportunity for the young artist to the discerning art connoisseurs of the city.
14 Feet Art Installation is conceptualised by three generations of Artist Mrs.Premalatha, Mr.Bhagwan Chavan, and Mr. Aparajithan Adimoolam associated with BCRAF (Bhagwan Chavan Research Art Foundation) and Cholamandal Artist Village. The Tree is an illusionistic walk-in art piece repurposed from 8 mm Plywood discard, appealing to the childlike enamour of surprise with its morning and evening colour transition, angled views and towering cut patterns for light reflections.
The event showcased season’s freshly baked rich plum cakes, Christmas goodies, stolen breads and hand-rolled chocolates which the guest can buy as gift hampers from the hotel’s Christmas Chalet sampling suite. The culinary brigade of the hotel also gave a sneak peek into art lounge’s tasting menu with some unique small plates, farm fresh charcuterie and artisanal smorgasboard with hot canapes.
This Christmas do was attended by VVIP and Celebrities like Actress Bhumika Chawla, Kiki Vijay, Chaitanya Rao, Anita Chandoke along with Chennai’s favourite Fashionistas and Celebrities.
Speaking on the occasion Mr.Anand Nair, General Manager “Crowne Plaza Chennai Adyar Park remains iconic for three decades with its hospitality that has evolved with the requirement of our modern business and leisure traveller. We have always tried to create meaningful cause-support initiatives for our community through the year-end festivity pledge. As the hotel and many businesses continue to revive from Pandemic, through Atelier Art Lounge we want to support the upcoming artist of Chennai by providing venue for their art display and much needed exposure. We hope that ‘Atelier’ becomes a launchpad for many art forms and are looking forward the support from our patrons to encourage these artist by visiting the lounge.”