Marriott International Signs Agreement with Sela Sport Company to Bring Two New Luxury Hotels to Saudi Arabia

The St. Regis Riyadh and The Jeddah EDITION are anticipated to open in prime city locations

Marriott International, Inc. today announced it has signed an agreement with Sela Sport Companyto develop two new luxury hotels in Saudi Arabia. Slated to open in 2022, The St. Regis Riyadh will be located at the entrance of the Diplomatic Quarter, close to the city’s embassies and central business district. Also expected to open in 2022, The Jeddah EDITION will be situated on the corniche of Jeddah and close to the new Jeddah Corniche Circuit.

“We are thrilled to work with Sela Sport Companyto bring these exciting new projects to Riyadh and Jeddah,” said Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International. “These signings showcase both the growth of the tourism sector in Saudi Arabia and the strong interest in our portfolio of sought-after luxury brands.”

“We are honored to sign an agreement with Marriott International to open The St. Regis Riyadh and The Jeddah EDITION,” said Dr. Rakan Al-Harthy, Managing Director, Sela Sport Company. “The St. Regis Riyadh will be part of the ‘Via Riyadh’ which will be an ultra-luxurious zone of the Riyadh Season 2021, the six-month event that celebrates the city and its culture. While The Jeddah EDITION will be perfectly located in the Jeddah Yacht Club and Marina, Jeddah’s most anticipated destination and will be part of the city’s vibrant celebrations and events during Jeddah Season.”

The St. Regis Riyadh
St. Regis Hotels & Resorts is renowned for delivering exquisite experiences at the best addresses around the world. The St. Regis Riyadh is expected to feature 83 guestrooms including 23 suites, along with two signature restaurants, an outdoor pool, fitness center and spa. Expected to open in 2022, The St. Regis Riyadh will feature the brand’s signature hallmarks and traditions, including its bespoke Butler service and avant-garde style. The property will be a key part of ‘Via Riyadh’, a luxury mixed-use development with retail and entertainment outlets, located in the main zone of the Riyadh Season.

The Jeddah EDITION
Unexpected and individualised, each EDITION property is completely unique and reflects the culture and social milieu of its location. Expected to open in 2022 with 63 guestrooms, The Jeddah EDITION will be situated in the new Jeddah Yacht Club & Marina and located on the edge of the Jeddah Corniche Circuit. The soon to open hotel is expected to feature a signature restaurant, lounge bar, rooftop bar, penthouse terrace, spa, fitness center, and an indoor and an outdoor pool.

The Jeddah EDITION and The St. Regis Riyadh are expected to further enhance Marriott International’s footprint across the Kingdom where it currently has a portfolio of over 30 properties with more than 9,000 rooms across ten of its brands.

About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of roughly 7,900 properties under 30 leading brands spanning 138 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

About SELA
Since 1995, SELA has been a regional leader in the human experience industries of most sectors. For over 25 years, it has played a significant role in sports, culture, tourism, events, conferences, and exhibitions industries. In 2017, SELA had multiple partnerships that involved collaborations with government entities, which gave the company a solid position in the market to implement and execute events of all types in the world. In 2019 alone, more than 15 million attendees experienced events managed by SELA in the Kingdom. SELA is planning a collection of mega destinations, parks, and resorts to contribute to the Saudi 2030 vision programs directly and indirectly. For more information, please visit SELA’s website at sela.sa, in addition, connect on social media @sela.