Written by With much-awaited anticipation and excitement, Ed Sheeran is on his way back to India for the final leg of his +-= ÷ x tour, all the way after 2017. With ticket sales rising through the roof on BookmyShow Live, history holds the record for this iconic star’s concert tickets getting sold out in under 48 minutes of its launch. Hence, for those who missed this golden opportunity, Marriott Bonvoy is here to save the day.
Marriott Bonvoy, Marriott International’s award-winning travel program with more than 30 extraordinary brands and endless experiences, announced that it is the loyalty partner to the four-time Grammy award winner Ed Sheeran’s +-= ÷ x India tour 2024. The tour is brought to India by BookMyShow Live, the live entertainment experiential division of BookMyShow. The last and final stop of the global tour will be in Mumbai at the Mahalaxmi Racecourse on March 16th, 2024. This strategic partnership grants Marriott Bonvoy members access to exclusive tickets with guided site tours and exciting sweepstakes–an opportunity for fans to win tickets to hear this iconic sensation live.
“As the official loyalty partner for Ed Sheeran + – = ÷ x India tour 2024 through our strategic partnership with BookMyShow Live, we are excited to tap into the positive power of music and entertainment to deliver once-in-a-lifetime experiences for Marriott Bonvoy members. This strategic partnership underscores Marriott Bonvoy’s commitment to constantly innovate the way we engage the next generation of travellers with some of the most iconic performers of this era while showcasing the value proposition of our loyalty program and enrolling prospective new customers,” said Khushnooma Kapadia, Vice President Marketing, South Asia, Marriott International.
Marriott Bonvoy members can gain access to this once-in-a-lifetime music experience from Marriott Bonvoy Moments, the platform where members can use points earned from travel and everyday activities to redeem exclusive experiences. Members can redeem their points for never-done-before guided site tours one day before the concert, they will also be awarded Marriott Bonvoy Lounge passes that grant exclusive access to the concert. In addition to this, Marriott Bonvoy will also grant GA passes to members which they can redeem through the Marriott Bonvoy Moments platform using their points. The Moments went live on February 7th, 2024.