Written by Hilton Teams Up with Bollywood Star Deepika Padukone to Elevate Hospitality Experience in India
In a strategic move amidst the thriving Indian travel sector, global hospitality giant Hilton has forged a partnership with renowned Bollywood icon Deepika Padukone to spotlight its world-class offerings and signature hospitality. The collaboration, an extension of Hilton’s pioneering global marketing platform ‘Hilton. For The Stay,’ aims to underscore the significance of accommodation choices amid the ongoing surge in travel demand across India.
This groundbreaking alliance signifies a significant milestone for Hilton, underscoring its commitment to further penetrate the dynamic Indian market. Deepika Padukone, celebrated for her remarkable journey in entertainment and beyond, embodies the essence of modern India and resonates with the aspirations and values of Indian travelers. Her resilience, innovation, and global appeal align seamlessly with Hilton’s mission to provide exceptional experiences, making her the perfect ambassador to champion Hilton’s global marketing platform. Deepika’s authentic connection with her audience, coupled with her relentless pursuit of excellence, mirrors the core principles of Hilton’s service philosophy.
Breaking barriers and scripting her own success narrative, Deepika’s ascent in the fiercely competitive Bollywood and Hollywood spheres, alongside her philanthropic endeavors, mirrors the spirit of the entrepreneurial generation shaping contemporary India. Recognized with the Crystal Award by the World Economic Forum for her advocacy in mental health awareness and honored as one of TIME’s 100 Most Influential People in the World, Deepika’s accomplishments have firmly placed her on the global stage.
Launched in July 2022, ‘Hilton. For The Stay’ underscores the realities and challenges of travel, emphasizing the pivotal role of accommodation in shaping travel experiences. Hilton’s hyper-localized approach for its India campaign will commence with an in-depth understanding of local consumer preferences in the ensuing months. Through market insights and Deepika’s resonance with the Indian audience, Hilton aims to identify relatable travel stressors, integrating them into the campaign while showcasing how Hilton alleviates these concerns through its hallmark hospitality.
Expressing her enthusiasm about the partnership, Deepika Padukone stated, “I’m proud to partner with a global brand like Hilton to highlight the significance of The Stay for Indians worldwide. My generation values meaningful experiences, and Hilton truly grasps the importance of The Stay. A hotel stay can make or break a trip, and being cared for even before stepping into the lobby signifies exceptional service. I eagerly anticipate creating enduring memories with Hilton and sharing them with the world.”
Mark Weinstein, Chief Marketing Officer at Hilton, remarked, “Deepika’s iconic stature in India, coupled with her ability to seamlessly blend tradition with modernity, makes her the perfect brand ambassador for Hilton. Through our collaboration, we look forward to exploring Deepika’s unique, authentic Hilton Stay experiences. Together, the stories we’ll tell will inspire travelers across India to embrace Hilton Honors and embark on their own Hilton Stays.”
With 25 operational hotels and 17 properties in the pipeline in India, Hilton aims to triple its footprint in the country in the coming years. The global partnership with Deepika and the forthcoming rollout of the ‘Hilton. For The Stay’ campaign underscore its commitment to India as part of its strategy to enhance brand visibility and fortify its position in the hospitality market.