Written by Scheduled for a grand opening in February, the inaugural SIRO One Za’abeel hotel by Kerzner International introduces the world to the brand’s novel focus on fitness and wellness. Nestled within Dubai’s dynamic One Za’abeel development, alongside the esteemed One&Only One Za’abeel and The Link, this groundbreaking establishment signifies Kerzner’s foray into a pioneering fusion of luxury and well-being.
CEO Philippe Zuber underscores SIRO’s significance as a testament to Kerzner’s commitment to reshaping the hospitality sector. Positioned as a hub for integrating science and innovation into health and fitness, SIRO seamlessly merges wellness with hospitality to provide an unparalleled experience.
Zuber acknowledges the increasing importance of self-care in the past decade, with fitness and recovery emerging as integral elements of well-being. SIRO, designed as a community space, offers individuals a platform to connect, share, and enhance their lifestyles. The hotel’s guiding philosophy, “Train without compromise, recover without compromise, live without compromise,” encapsulates the ethos of SIRO One Za’abeel, which revolves around five core experiences: fitness, nutrition, sleep, recovery, and mindfulness.
Guest rooms, designed for optimal comfort, feature soundproofing and amenities such as recovery tools, stretching bars, and refueling options. Access to virtual classes and app-controlled smart curtains aligning with circadian rhythms enhance the overall guest experience.
SIRO One Za’abeel’s offerings extend to fitness suites with personal gyms, recovery suites with stretching accessories, and a comprehensive two-story, 1,000 square meter fitness and recovery lab. This lab includes various specialized treatments like percussion therapy, electro muscle stimulation, IV therapy, and more. Culinary experiences are tailored to guest preferences, and the hotel’s holistic approach to wellness is further emphasized by the Eefuel Bar and a dedicated mindfulness studio.