- Four new Plan B outlets in Domlur, Jayanagar, Yelahanka, & Electronic City
- On its 13th anniversary, PlanB will have 13 outlets in Bengaluru
- PlanB introduces 13 new flavours of chicken wings to commemorate the milestone across all outlets in four cities
Bengaluru, August 11, 2023: Continuing with its expansion plan, VRO Hospitality, India’s fast-growing F&B chain, today announces the launch of four new PlanB across Bengaluru taking the total number of outlets to thirteen in the city.
The four new outlets will be in Domlur, Jayanagar, Yelahanka, and Electronic City with VRO Hospitality taking more than 13000 sq feet of real estate space for this expansion. The new outlet at Electronic City will be the largest of the four.
The walls of new outlets of PlanB will adorn some of the latest contemporary graffiti art creating a contemporary look. For this, VRO Hospitality has tied up with Lefthander, a graffiti artist from Malappuram in Kerala, who has been a trailblazer in the South Indian graffiti scene. With a unique artistic style and a passion for creativity, Lefthander has collaborated on multiple exciting projects with renowned brands, pushing the boundaries of street art and leaving a vibrant mark on the urban landscape.
Commenting on the expansion, Sharath Rice, COO & Co-Founder of VRO Hospitality, said, “Over the last 13 years, PlanB has been delighting customers with its mouth-watering flavours and vibrant ambience. On its 13th anniversary it is ironic that this expansion will take the number of PlanB outlets in Bengaluru to 13. With a strong presence now in four cities across India, PlanB is committed to providing a memorable culinary experience through its diverse menu offerings, including chicken wings, burgers, pizzas, and a variety of main courses. Known for its chill and youthful ambience and daily offers, PlanB continues to be a favourite destination for food enthusiasts nationwide. We are committed to providing an unforgettable dining experience that caters to the diverse tastes of its customers.”
This expansion comes at a time when VRO is spreading its wings across India with PlanB now present in Kochi, Hyderabad, and Kolkata, in addition to Bengaluru. With the addition of four new outlets, PlanB is now a 16-outlet chain in India.
To commemorate this milestone anniversary, PlanB is introducing a tantalizing selection of 13 new flavours of grilled chicken wings like Smoked Sweet Chilli, Citrus Peri Peri, Southern Flame, Green Lime & Cracked Pepper, Korean Sweet Gouchujang, Mexican Chipotle, Whiskey Glaze, Truffle Parmesan, Bacon Sauce, Herb Grilled, Mediterreanean Spice, Basil Pesto & Chilli, and Teriyaki. These limited-time flavours are available only till August 15.
These flavours have been carefully crafted to appeal to the adventurous taste buds of our loyal customers, while retaining the signature quality and flavour that has made PlanB a household name. Prepared with the utmost care and attention, the grilled wings showcase a perfect balance of succulence and smoky goodness. Each bite reveals a tender and juicy center complemented by the tantalizing charred flavors imparted through the grilling process.
The wings are priced at 1/2 a dozen for Rs. 450 (plus taxes), a dozen wings at Rs. 630 (plus taxes), grilled wings at Rs. 630 (plus taxes), and veggie wings at Rs.330 (plus taxes). This will also be available across all the four cities as all roads lead to PlanB.
About VRO Hospitality:
One of the fastest-growing hospitality companies based out of Bengaluru, VRO Hospitality owns some upscale bars and restaurants in Bengaluru and Mumbai. Barely out of their college, two friends Dawn Thomas and Safdhar Adoor started an event management agency Rices Obliquity that was rocking the party scene in Bengaluru. Later experienced restaurateur Sharath Rice joined Dawn and Safdhar as the trio launched VRO Hospitality in May 2018.
Since inception, VRO Hospitality has launched some of the most popular brands like Badmaash Lounge, Hangover, Mirage, Nevermind, One Night in Bangkok, and Tycoons that offer its patrons a diverse culinary experience. Besides physical restaurants, VRO Hospitality also runs popular cloud kitchens — Burgers and Beyond, Holy Doh Pizzas, and Smashed and Whacky Chang. The founders’ another venture SteppinOut, an online event and experience curating platform, was acquired by Times Internet Limited in early 2021.
For more information, please visit:
VRO Hospitality website: https://www.vrohospitality.com/
