India, July 2022: Known for their range of healthy and toxin-free cookware, the D2C kitchenware brand, The Indus Valley has announced the launch of Tri-ply stainless steel Biryani Pot and Tri-ply stainless steel Saucepan, thereby expanding its product portfolio and widening its accessibility as a brand.
Through this product line, the brand aims to provide clean and healthy cookware alternatives to chemically-coated products, which has been one of the key USPs of the brand and reflects across all its product offerings. The philosophy of the brand originated via a vital perception involving non-stick materials like Teflon, that when overheated, pose serious health risks, while large use of plastics additionally triggered issues when exposed to severe heat. The Indus Valley thus perceived the switch which needed to be made, taking on the mission to make Indian kitchens healthy.
The Indus Valley’s Tri-ply Stainless Steel Cookware range offers a smart, modern and an ideal solution for achieving the best cooking experience with ease, most importantly, without any compromise on one’s health. With the new Tri-ply Stainless Steel Biryani Pot and Saucepan, cooking healthy food becomes easier and hassle-free, as it offers amazing cooking advantages that involve no chemicals, such as the 100% food-safe material of the cookware with no PFOA, PTFE, coatings or metal leaching from acidic ingredients. One can also get a glimpse of the magic of fully-clad cookware, for just as its name suggests, it is entirely built of 3 layers aluminium core sandwiched between 304 stainless steel and 430 stainless steel. This technique not only helps in even heating, but also in heat retention.
Furthermore, due to the non-reactive nature of the Tri-ply Stainless Steel Cookware range, these utensils lock in 85% of the nutrients in the food being prepared, resulting in relatively healthier dishes. It also offers lifelong stability & is hassle-free, as each and every Tri-ply Stainless Steel Cookware is equipped with 3mm thick walls, a flat base and rounded edges, giving one the liberty to cook without worrying about dents, bulging, dripping or spillage.
What’s more? The Tri-ply Stainless Steel Cookware comes with ergonomic, stay-cool handles with silicone cover that provide enhanced safety and convenience that are guaranteed to keep one safe from hand burns. Lastly, there is nearly 90% less risk of burning your food, in addition to the advantage of the cookware preventing your meal from sticking to the surface, even with minimal oil usage.
Commenting on the new launch, Madhumita , Co-founder, The Indus Valley said, “In a country where people are moving towards healthier, sustainable lifestyles, our inventive additions to Tri-ply Stainless Steel cookware range is a step ahead towards our mission of making Indian kitchen healthier.”
“The concept of ‘Healthy cookware’ draws inspiration from the past and The Indus Valley aims to bring our ancestral culture back to the modern kitchen. The expansion of Stainless Steel Range product portfolio aids to the mission of the brand with its unique offerings, for the utensils you use matters as much as the ingredients.”, added Jagadeesh, Co-founder, The Indus Valley.
Thus, striking the right balance forever is The Indus Valley’s Tri-Ply Stainless Steel Cookware, with which, one doesn’t have to choose between health and convenience, but enjoy the experience of the best of both in one.
