Jetren Salado Joins the Team at CROSSROADS Maldives as the new Cluster Director of Revenue Strategy

CROSSROADS Maldives, the largest integrated leisure and lifestyle destination by Singha Estate Public Company Limited (Thailand’s leading real estate developer) is pleased to announce the appointment of Jetren Salado as Cluster Director of Revenue Strategy. Jetren will oversee all facets of revenue maximization and management distribution strategy of Hard Rock Hotel Maldives and SAii Lagoon Maldives, Curio Collection by Hilton, and she will work closely with the rest of the commercial team and resorts’ department heads in maximizing overall revenue and identifying new business opportunities for both resorts.

A market expert having lived in the Maldives for over a decade and successively held management positions in some of the world’s leading hotel brands including Jumeirah Group, Marriott International, Cheval Blanc, and Taj Hotels, Jetren will play a significant role in maximizing financial results for both resorts.

Speaking of her appointment, Jetren said “I am thrilled to be part of the success story of CROSSROADS Maldives, the country’s first and largest integrated island destination, and I look forward to an exciting phase of my career, wherein I get the opportunity to contribute value and share my in-depth revenue management understanding, as well as professional experience within the luxury industry to further grow and enhance the revenue management for both Hard Rock Hotel Maldives and SAii Lagoon Maldives, Curio Collection by Hilton.”

Jetren holds a Bachelor’s degree in Arts in Social Sciences majoring in Behavioural Studies from the University of the Philippines. She has also received her certification in Advance Revenue Management from Cornell University, School of Hotel Administration (eCornell).

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