Nicolas le Roux has been appointed Head of Marketing & Digital Strategy at Global Hotel Alliance (GHA) in Dubai

Le Roux will be responsible for leading the marketing team, encompassing owned channels including email, push, website, app, and social media, along with branding and positioning, design, and content strategy. His key responsibilities will cover GHA DISCOVERY customer acquisition, activation, engagement, experience, and analytics.

Originally from South Africa, le Roux started his career in account management and events, gained experience at the Travel Corporation, and was then appointed Head of Marketing for Travelport in MEA & South Asia. In his most recent role as Chief Marketing Officer at Mondia Group, he focused on strategic positioning in the mobile tech industry to act as a key partner to optimise profitability and win market share, while leveraging the end-user experience.

Le Roux holds a Bachelor’s degree in Business Administration and an IMM diploma in Marketing from the Graduate School of Marketing in Johannesburg.

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