A unique expression of life and vitality, FILA HOUSE Shanghai to join the JdV by Hyatt portfolio.
Hyatt Hotels Corporation (NYSE: H) and ANTA Sports Products Co., Ltd. (ANTA Group) announced plans for the first-of-its-kind FILA-branded hotel in Shanghai – FILA HOUSE Shanghai. The hotel will make its mark on the global stage as the inaugural FILA-branded hotel in the world and by joining the JdV by Hyatt brand, FILA HOUSE Shanghai will bring a vibrant new experience to the local hotel scene.
FILA, a global sports brand with a strong lifestyle appeal with more than 100 years of history, has gained recognition among high-end consumers for its unique fusion of fitness and fashion that is both sporty and stylish. In China, the Italian brand is owned and managed by ANTA, one of the country’s leading global sportswear companies, which has successfully positioned FILA at the premium end of sports fashion with a brand concept of “Live Your Elegance,” combining elegance with vitality.
The development of FILA HOUSE Shanghai marks the first time FILA China is extending its brand into the lifestyle hotel space, as FILA’s vision for this hotel aligns with the JdV by Hyatt brand’s ethos. Embracing the brand’s namesake (joie de vivre), the JdV by Hyatt brand offers a collection of independent properties that are true reflections of the urban neighborhoods they call home, inviting guests and locals alike to connect and celebrate the joy of life while unwinding in spaces designed with distinctive personality. This, together with the FILA brand’s free-spirited attitude and legacy of style designed for life in motion, will create a one-of-a-kind experience that appeals to today’s young travelers seeking to live in the moment.
FILA HOUSE Shanghai will be developed as part of the new Shanghai headquarters of ANTA Group in Shanghai’s West Hongqiao Business District, an area that is fast establishing itself as a center of Shanghai international trade, with excellent transportation links and a vibrant community of business and industry. Located across five independent buildings, housing headquarter office, shops, food and beverage outlets, the unique eco-friendly headquarters complex is envisioned to be a destination for sports retail as well as a space to showcase the latest trends in sports apparel. The complex, including FILA HOUSE Shanghai, is expected to open by 2024.
About FILA
International sportswear giant Fila was established in Biella, Italy in 1911, nestled among the foothills of the Italian Alps. Fila gained global attention for its instantly recognisable tennis apparel in the 1970s, and has since expanded their design portfolio to include sporting apparel across a wide range of codes including golf, training, running and compression wear. While their technical processes are at the forefront of sporting design, the brand remains true to its time-honoured European aesthetic and outfits professional artists and athletes from around the world. From small northern Italian town beginnings over 100 years ago, Fila has evolved into one of the world’s most reliable sports lifestyle brands. Our legacy of style earns us admiration to this day. Whether you perform for the challenge of adventure, the rigor of competition, or simply the pleasure and well-being of an active life. Fila understands that the beauty of sport is that, of a life in motion. A worldwide leader in sporting and lifestyle shoes and apparel, Fila champions its heritage Italian design DNA while simultaneously pushing the boundaries of modern performance wear.
About ANTA Sports Products Co., Ltd.
Founded in 1991, ANTA Sports is an integrated sportswear group, principally engaged in the design, manufacture, sales and operation of sportswear including footwear, apparel and accessories. After 30 years of development, ANTA has grown from a traditional private company into an internationally competitive listed corporation with modern governance standards. In 2021, ANTA Group determined the development strategy of “Single-Focus, Multi-Brand and Globalization”. The Group owns many well-known Chinese and international sports brands such as ANTA (China), FILA (Italy), DESCENTE (Japan), KOLON (Korea), and SPRANDI (UK), as well as sub-brand series such as ANTA KIDS, FILA KIDS, FILA FUSION and FILA ATHLETICS.
