Accor India and South Asia appoints Pratima Badhwar as Head of Commercial

Accor has appointed Pratima Badhwar as the Head of Commercial India & South Asia. With an extensive background in Sales and Distribution in the hospitality industry, she will lead India and South Asia Commercial Team to achieve business targets for all Accor brands and hotels in the region while ensuring the execution of global strategies.

Throughout her 19-year long career, Badhwar has been a key contributor to various hotel leadership teams as a collaborator, effective communicator, and result-oriented individual driving business growth through exemplary organizational capabilities. Her forte is creating and managing high-performing teams that offer intangible products to translate her ideas into results.

Congratulating Badhwar on her appointment, Puneet Dhawan, Senior VP Operations, India and South Asia said “Pratima comes with vast expertise in the sales domain and will surely drive Accor’s commitment to offering the best experience to our guests and owners. Having worked in the field, upholding various senior management roles, she brings with her strong expertise, and we are confident that her knowledge and approach to hospitality along with her passionate outlook will further enhance our positioning in the industry.”

On her appointment, Badhwar, “Accor has a rich hospitality legacy, and I am absolutely delighted to join the commercial leadership team. I look forward to deep diving into the distinctive brands and discerning the best strategies that will bring out their unique colour all under the Accor umbrella, as one.”

Badhwar holds a diploma in Hotel Management from IHMCTAN Chandigarh, affiliated with IHM Pusa. In the past, she has been associated with Marriott International. In her most recent assignment, she was the Area Director of Sales and Distribution – North India, Nepal and Bhutan and was responsible for defining and leading sales and pricing strategy, strategizing effective pricing across all segments, evaluating market demand trends, and identifying and communicating strategic opportunities amongst many others.

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