Hilton Named Most Valuable Hotel Brand by Brand Finance

Brand Finance has named Hilton the world’s most valuable hotel brand in its 2022 Global 500 Report. Hilton led both the hotel and broader tourism sector with a brand value of $12 billion, now higher than its valuation before the COVID-19 pandemic.

“Now that lockdown rules have eased in most countries, the tourism sector has seen a boost in staycations as well as a partial return of business travel,” said David Haigh, chairman & CEO of Brand Finance. “Hilton has prepared well for this moment, opening more than one hotel per day in 2021. Having recorded an impressive brand value growth of 58% this year to US$12 billion, the brand is now more valuable than it was pre-pandemic – an amazing achievement.”

The Brand Finance Global 500 rankings assess the value of brands globally based on their financial strength and brand equity. Hilton’s brand portfolio includes 18 world-class brands comprising more than 6,700 properties and more than 1 million rooms, in 122 countries and territories.

To learn more about the Brand Finance Global 500 2022 rankings, click here.

More Posts

You cannot copy content of this page