Founded in 2016, by Jagadeesh Kumar and Madhumitha Udaykumar, The Indus Valley offers toxin-free kitchenware, providing clean and healthy cookware alternatives to chemically-coated products. This philosophy of the brand originated via a vital perception involving non-stick materials like Teflon, that when overheated, pose serious health risks, while large use of plastics additionally triggered issues when exposed to severe heat. The Indus Valley thus perceived the switch which needed to be made, taking on the mission to make Indian kitchens healthy. They design and sell healthy cookware products, making cookware as safe as home food. Today, the brand’s range of products are produced only with 100% natural materials including iron, cast iron, copper, bronze, brass, wood and clay, to avoid the usage of any chemicals, coating or any harmful additives.
The Indus Valley’s Tri-ply Stainless Steel Cookware range offers a smart, modern and an ideal solution for achieving the best cooking experience with ease. Most importantly, without any compromise on one’s health. With the new Tri-ply Stainless Steel Cookware, cooking healthy food becomes easier and hassle-free, as it offers amazing cooking advantages that involve no chemicals, such as the 100% food-safe material of the cookware with no PFOA, PTFE, coatings or metal leaching from acidic ingredients. One can also get a glimpse of the magic of fully-clad cookware, for just as its name suggests, it is entirely built of 3 layers of metals from base to rim, set between 2 layers of superior food grade 304 stainless steel, and an Aluminium core. This technique not only helps in even heating, but also in heat retention.
Furthermore, due to the non-reactive nature of the Tri-ply Stainless Steel Cookware range, these utensils lock in 85% of the nutrients in the food being prepared, resulting in relatively healthier dishes. It also offers lifelong stability & is hassle-free, as each and every Tri-ply Stainless Steel Cookware is equipped with 3mm thick walls, a flat base and rounded edges, giving one the liberty to cook without worrying about dents, bulging, dripping or spillage.
What’s more? The Tri-ply Stainless Steel Cookware comes with ergonomic, stay-cool handles that provide enhanced safety and convenience that are guaranteed to keep one safe from hand burns. Lastly, there is nearly 90% less risk of burning your food, in addition to the advantage of the cookware preventing your meal from sticking to the surface, even with minimal oil usage.
Commenting on the new launch, Jagadeesh, Co-founder, The Indus Valley said, “In a country where people are moving towards healthier, sustainable lifestyles, with little to no tolerance towards unacceptable and toxic methods of nutrition consumption, we believe that the launch of the Tri-ply Stainless Steel Cookware by us, at The Indus Valley, is a step ahead towards realizing our mission of making cookware as safe as home food”. “And hopefully, all our products in the future too will continue to aid this movement with its unique offerings, for the utensils you use matters as much as the ingredients.”, added Madhumitha, Co-founder, The Indus Valley.
Thus, striking the right balance forever is The Indus Valley’s Tri-Ply Stainless Steel Cookware, with which, one doesn’t have to choose between health and convenience, but enjoy the experience of the best of both in one.
About The Indus Valley:
The Indus Valley is a direct to consumer (D2C) kitchenware company that focuses on providing health-friendly cookware and kitchenware products. Founded in 2016, it offers 100% healthy cookware, providing alternatives to chemically coated cookware like Teflon/non-stick. All products from The Indus Valley are made only with natural materials like Cast Iron, Iron, Copper, Clay and Wood. With the current portfolio of more than 230 SKUs in its offering, The Indus Valley is continuously expanding its product range to increase to 1000 SKUs in the next 24 months.
Website: www.theindusvalley.in
