The Westin Kolkata Rajarhat has announced the appointment of Shagufta Rahaman as its new Associate Director – Marketing & Communications. With more than seven years of experience shaped by passion, creativity, and resilience, Shagufta has established herself as a dynamic professional in the hospitality and lifestyle sector.
Recognised for her strong brand vision and people-first approach, she blends strategic thinking with compelling storytelling to design communication initiatives that deliver measurable impact.
Over the years, Shagufta has collaborated with leading hotels, F&B brands, and lifestyle platforms, driving campaigns that celebrate the spirit of hospitality while building meaningful partnerships.
In her most recent role at Apeejay Surrendra Park Hotels, she managed communications for marquee properties such as The Park Kolkata, Zone by The Park Digha, Zone by The Park Rajarhat, and the heritage icon Denmark Tavern. Her work not only elevated brand visibility but also highlighted the unique character of each property.
Her diverse exposure across luxury hotels, nightlife, lifestyle, and heritage hospitality has equipped her with a holistic perspective—allowing her to approach brand storytelling with both creativity and depth.
In her new role, Shagufta will spearhead the hotel’s marketing and communications strategy, with a focus on digital engagement, brand positioning, and integrated campaigns. She aims to amplify The Westin Kolkata Rajarhat’s digital presence and craft initiatives that reinforce its reputation as a premier destination for both business and leisure travellers in the city.
Her vision is to not only strengthen the hotel’s market identity but also create narratives that connect deeply with guests, stakeholders, and the larger hospitality community.
The appointment of Shagufta Rahaman reflects The Westin Kolkata Rajarhat’s commitment to building a robust and future-ready communications strategy. Her expertise in digital storytelling and cross-sector brand building is set to play a pivotal role in positioning the hotel as a leading name in Kolkata’s competitive luxury hospitality landscape.
