Accor appointed Chris Mills as Vice President Loyalty & Partnerships for Middle East, Africa, Asia Pacific

In an exciting development for Accor, a global leader in the hospitality industry, Chris Mills assumes the role of Vice President Loyalty & Partnerships – Middle East, Africa, Asia Pacific. With a rich background in Marketing and Digital strategy spanning over a decade, Mills brings a wealth of experience and expertise to his new position, marking a significant step forward for Accor’s strategic initiatives in the region.

Mills’ academic journey is distinguished by his pursuit of excellence, having earned a Bachelor of Business in Marketing from Western Sydney University. This educational foundation laid the groundwork for his illustrious career, positioning him as a seasoned professional with a deep understanding of market dynamics and consumer behavior.

Prior to his current appointment, Mills served as the Vice President of Digital, Loyalty & Guest Experience at Accor Pacific, where he played a pivotal role in driving the group’s digital transformation and enhancing guest engagement across over 350 hotels and resorts in Australia, New Zealand, and the Pacific region. His leadership in digital strategy propelled Accor to the forefront of the industry, positioning the group as a leader in digital innovation and customer-centric experiences.

Before joining Accor, Mills held key positions at InterContinental Hotels Group, where he spearheaded mobile strategy initiatives across Asia Pacific, and at Westpac, where he led efforts to drive digital adoption. His diverse background equipped him with a comprehensive understanding of the digital landscape and its impact on the hospitality sector, positioning him as a visionary leader in the industry.

In an era defined by the digital revolution, Mills’ appointment underscores Accor’s commitment to leveraging technology to enhance the guest experience and drive business growth. Under his leadership, Accor’s digital platform has evolved into the most comprehensive in the industry, offering authentic engagement with guests throughout their journey – from research to booking and beyond.

“ has become the world’s most sophisticated hotel booking site, reflecting our commitment to delivering exceptional experiences to our guests,” says Mills. “Our focus on innovation and technology ensures that we remain at the forefront of the industry, offering seamless digital experiences that enhance every aspect of the guest journey.”

As Vice President Loyalty & Partnerships – Middle East, Africa, Asia Pacific, Mills is poised to lead Accor’s strategic initiatives in the region, driving partnerships and fostering loyalty programs that elevate the guest experience and drive business growth. With his visionary leadership and unwavering commitment to excellence, Mills is set to chart new territories for Accor, solidifying its position as a global leader in hospitality innovation and guest satisfaction.

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