Revinate Appoints Bryson Koehler as CEO

Revinate, a global leader in hospitality technology, unveils its new CEO, Bryson Koehler, in a move that further fortifies its senior leadership team. Marc Heyneker, co-founder and former CEO of Revinate, assumes the role of Chairman of the Board.

Koehler’s arrival signals Revinate’s commitment to empowering hoteliers by reclaiming distribution power through its purpose-built data platform, driving direct revenue and profitability across all channels.

With over 15 years of experience leading enterprise-grade technology and product teams, Koehler brings a wealth of expertise in global data platforms. Previously, he served as EVP at Equifax, overseeing global product, technology, and data solutions teams. Koehler’s illustrious career also includes roles as CTO of The Weather Company and IBM’s Watson and Cloud Platform. Prior to these, he spent a decade at IHG, holding various technology leadership positions focused on global distribution and revenue platforms.

Expressing his enthusiasm, Koehler states, “Bringing together my passions for data and hospitality is incredibly exciting. Revinate has developed the most robust data platform in the industry, enabling truly personalized hospitality experiences throughout the guest journey.”

Welcoming Koehler to the leadership team, Heyneker praises his extensive experience, stating, “With almost 30 years of leadership in data platforms, scaling technology, leveraging AI, and delivering winning global products, Bryson is the perfect leader to carry on Revinate’s vision.”

Heyneker highlights Revinate’s track record of success, with over 12,000 hoteliers generating $12.8 billion in direct revenue. By reducing reliance on costly third-party distribution channels, Revinate empowers hotel businesses to achieve superior operating results, enhance asset valuations, and ensure guest satisfaction.

Under Koehler’s leadership, Revinate is poised to continue its mission of revolutionizing the hospitality industry through data-driven solutions, driving profitability and success for hoteliers worldwide.

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