The Standard, Maldives has announced the appointment of Sonika Adlakha as Commercial Director. In this role, she will oversee the resort’s sales, marketing, revenue management, and distribution functions, driving strategic growth and strengthening brand presence across key international markets.
With an illustrious career spanning India, Oman, Singapore, Sri Lanka, the Maldives, and Macau, Sonika brings a wealth of global experience from leading hospitality brands such as Shangri-La, InterContinental Hotels Group, Las Vegas Sands Corporation, Sun Siyam Resorts, and Outrigger Hospitality Group.
Recognized for her innovative thinking and results-driven leadership, Sonika has successfully helmed multiple pre-opening projects and implemented strategic commercial initiatives that enhanced brand visibility and improved market performance.
Commenting on her appointment, Justin Swart, General Manager, The Standard, Maldives, said:
“Sonika, welcome to The Standard. I look forward to your leadership in strengthening our commercial engine and helping us shape the next chapter of this iconic island.”
Sonika holds a Bachelor’s degree in Hospitality Management from M.S. Ramaiah University, Bangalore, and an MBA from the Symbiosis Institute of Management Studies, Pune.
Expressing her enthusiasm about the new role, she shared:
“It is an honour to join The Standard, Maldives — a brand that epitomises creativity and authenticity. I am excited to collaborate with a dynamic team to craft impactful strategies that enhance our brand story and deliver unforgettable experiences to our guests.”
Beyond her professional journey, Sonika is passionate about travel, cultural exploration, and sustainable living practices.
