Fairmont and Raffles Jaipur have announced the appointment of Urvashi Jha as the new Cluster Marketing & Communications Manager.
With extensive international experience in luxury hospitality and brand communications, Jha brings a strong command of digital strategy, market positioning, and integrated brand storytelling to her new role.
Her professional journey spans across leading brands including Hyatt, Hilton Worldwide, Schbang, and Scriptwallah, where she successfully designed and executed campaigns that elevated brand visibility, strengthened guest engagement, and positioned properties for both business and leisure travelers. Her expertise encompasses digital marketing, influencer collaborations, F&B promotions, content creation, and consumer engagement initiatives, making her a well-rounded communications leader.
Commenting on the appointment, Rajat Sethi, Cluster General Manager of Fairmont and Raffles Jaipur, said:
“Urvashi’s appointment marks an important step in our journey to further strengthen the voice of Fairmont and Raffles Jaipur. Her ability to shape compelling narratives, her deep understanding of luxury positioning, and her forward-looking vision will add immense value as we continue to enhance the presence of both properties.”On joining the team, Urvashi Jha expressed:
“Fairmont and Raffles Jaipur represent the finest in timeless luxury and modern sophistication. It is an honour to join these iconic properties and to contribute by creating meaningful brand experiences that not only inspire but also connect with today’s discerning guests.”
An alumna of IHM Ahmedabad, Jha also holds an MBA in Marketing from IMT Business School, Dubai, and is currently pursuing a PhD in Marketing from Symbiosis, Pune, with a specialized focus on Neuroscience Marketing. This blend of global industry exposure and academic depth positions her as a new-generation leader in hospitality marketing, capable of steering innovative brand strategies in an evolving landscape.
