With over 16 years of expertise in luxury, hospitality, and entertainment marketing and communications, Prachi Tandon is a seasoned strategic leader known for growth marketing, and creating compelling brand narratives with the precision of transformative digital engagement contributing to increased revenues.
Prachi’s leadership blends strategic precision with creative excellence, media and public relations, digital storytelling, and brand communication. With proven expertise in building high-performing teams and crafting impactful campaigns, she brings a distinctive balance of business acumen and brand artistry to elevate the luxury quotient of every brand has led. She has worked previously with brands like The Leela Palaces, Hotels & Resorts, Raffles (Accor), Conrad Hotels & Resorts, PVR – The Luxury Collection and The Oberoi Hotels & Resorts.
Now, as General Manager – Marketing & Communications at The Serai & Barefoot Resorts, Prachi brings her ethos of elegance and precision to shape the brand’s voice and guest experience. With her, the resorts gain a visionary marketing leader committed to elevating experiential luxury and authenticity through evocative narratives and targeted engagement.
On the occasion, Malavika Hedge, Director, Café Coffee Day Hotels & Resorts, said “We are delighted to welcome Prachi Tandon to The Serai & Barefoot Resorts leadership team. Her proven expertise across marketing, digital innovation, and brand storytelling, combined with her ability to elevate luxury experiences, makes her an invaluable addition, as we continue to strengthen our presence in the growing leisure segment.”
Prachi Tandon, General Manager – Marketing & Communications said, “I am truly excited to join The Serai & Barefoot Resorts at such a dynamic time for the industry. With the leisure segment witnessing remarkable growth, there is immense opportunity to craft elevated experiences that resonate with discerning audiences. I look forward to contributing to the journey of innovation, excellence, and strengthening its luxury presence in this evolving landscape”.
ABOUT THE SERAI & BAREFOOT RESORTS
The Serai & Barefoot Resorts, the luxury and sustainability hospitality expressions of Coffee Day Enterprises, redefine leisure through experiences that are as authentic as they are indulgent. Rooted in breath-taking destinations, The Serai unfolds across Chikmagalur’s lush coffee plantations, Kabini’s riverfront wilderness, and Bandipur’s iconic tiger reserve, offering journeys that weave nature with refined comfort. Completing the portfolio, Barefoot at Havelock in the Andaman Islands invites guests to embrace barefoot luxury on the pristine shores of Radhanagar Beach, one of Asia’s finest. Together, The Serai & Barefoot Resorts embody understated elegance, immersive storytelling, and a promise of unforgettable luxury escapes.
For more details, visit our website, email: enquiries@theserai.in or call: +91-80-48893964
