Courtyard by Marriott Mahabaleshwar is pleased to announce the appointment of Shaoni Sen as Assistant Manager – Marketing & Communications (MARCOM). In this role, she will spearhead the development and execution of innovative marketing and communication strategies aimed at strengthening the resort’s brand presence, enhancing guest engagement, and reinforcing its position as one of Mahabaleshwar’s premier leisure destinations.
Shaoni brings with her more than four years of experience in marketing and communications across hospitality and lifestyle brands. Most recently, she was associated with Zing Restaurants Pvt. Ltd., where she led integrated 360-degree campaigns, curated in-outlet activations, forged impactful influencer collaborations, and drove performance marketing across digital platforms. Her prior experience includes roles with Bari Kothi Heritage Boutique Hotel and other lifestyle ventures, where she specialised in content-driven marketing, brand partnerships, e-commerce strategies, and social media storytelling.
Her career highlights include designing brand strategies for boutique hospitality projects, conceptualising high-impact digital campaigns, and leveraging influencer marketing to expand audience reach. Skilled in SEO/SEM, website management, performance marketing, and omnichannel communication, she has consistently translated insights into creative, results-driven campaigns that enhance visibility, bookings, and guest loyalty.
Welcoming her to the leadership team, Rahul Janve, General Manager, Courtyard by Marriott Mahabaleshwar, said:
“We are delighted to have Shaoni join us. Her strong digital marketing acumen, combined with her creative outlook and passion for hospitality, make her the ideal fit to lead our marketing and communications initiatives. We look forward to harnessing her expertise to elevate our brand presence and foster deeper connections with our guests.”
Shaoni holds a Post Graduate Diploma in Digital Marketing with a specialization in Social Media and Content Marketing from UpGrad (affiliated with MICA), as well as a BSc in Economics (Honours) from Calcutta University. Her appointment underscores Courtyard by Marriott Mahabaleshwar’s commitment to embracing fresh perspectives and advancing innovative marketing strategies in the evolving hospitality landscape.
