A hub of fine dining, culture, art, and exceptional service, The Ned Doha continues to impress local and international guests alike. Further elevating the experience, the Corniche-facing property has announced two key appointments to its marketing leadership team. Welcoming a wealth of experience and fresh perspectives, the new additions include Abdullah Al Atari as Director of Sales & Marketing and Raja Ben Naceur as Director of Marketing & Communications.
Abdullah Al Atari – Director of Sales & Marketing
Bringing over 14 years of luxury hospitality experience, Abdullah Al Atari steps into his role as Director of Sales & Marketing with a proven track record in driving revenue growth and brand positioning. Having held senior leadership positions across world-renowned hotel brands, he has become known for building high-performing commercial teams and delivering strong results in competitive markets.
Abdullah holds a Bachelor’s degree in Hotel and Resort Management from Al-Hussein Bin Talal University in Jordan. His deep understanding of the GCC’s luxury travel market, coupled with his creativity and ability to craft campaigns that resonate across diverse cultures, will enable him to elevate The Ned Doha’s commercial presence while staying true to the brand’s identity and heritage.
Raja Ben Naceur – Director of Marketing & Communications
Originally from Tunisia, Raja Ben Naceur brings more than a decade of experience across luxury hospitality brands in the Maldives, the EMEA region, and Qatar. Her expertise spans brand building, communications, digital strategy, and public relations—making her a valuable addition to The Ned Doha’s leadership team.
In her role as Director of Marketing & Communications, Raja will lead the hotel’s marketing and communications strategy, overseeing brand positioning, digital and social media, PR campaigns, and guest engagement initiatives. Known for her collaborative leadership style and innovative approach, she aims to strengthen The Ned Doha’s visibility and guest connection, both regionally and globally.
Leadership Vision
Commenting on the appointments, Massimiliano Binda, Managing Director of The Ned Doha, said:
“We are excited to welcome such remarkable talent to our team here at The Ned Doha. Each of these leaders brings extensive experience and a unique perspective to their role, further enhancing the guest journey and allowing us to remain agile in the region’s ever-evolving market. Their collective strengths perfectly align with the brand’s legacy and Doha’s appetite for exceptional hospitality experiences.”
With these appointments, The Ned Doha underscores its commitment to thoughtful leadership and exceptional service, reinforcing its reputation as one of Doha’s most distinctive luxury destinations.
