Blogs » Appointment » Craig Seaward appointed as General Manager of W Sydney

Craig Seaward appointed as General Manager of W Sydney

  • Marriott International, has announced the appointment of Craig Seaward as General Manager of the highly anticipated W Sydney.

    Set to be the largest W hotel to open globally, W Sydney will mark a flagship opening in the third quarter of 2022 for the boundary-breaking luxury brand.

    Craig arrives in Sydney having spent the past 11 years as General Manager of the multi award-winning W Bali-Seminyak. He successfully opened the Escape (resort) property and will continue to bring his expertise and game-changing management style to the W brand.

    An experienced hotelier, Craig is a global leader in the luxury lifestyle space and has spent 25 years working for premium hotels, predominantly with Starwood Hotels & Resorts, which merged with Marriott International in 2016. He was named General Manager of the Year 2018 for Marriott Luxury and Best General Manager in Indonesia at the 2019 World Luxury Hotel Awards.

    Craig also held the position of General Manager at Sheraton Surabaya Hotel and Towers and Pakuwon Golf and Family Club in East Java, Sheraton Perth and Westin Chosun Beach, Pusan South Korea.

    As General Manager for W Sydney, Craig will be responsible for overseeing all aspects of the final build, including recruitment and training of the 500+ team and managing all pre-launch activity to ensure the hotel opens to the highest standard. Upon opening, he will direct the hotel’s day-to-day operations and be accountable for the commercial and operating strategy and performance of the hotel.

    “I am thrilled and honoured to lead the W Sydney team. The hotel holds a prime position in Sydney’s leading entertainment district, and its bold design and electric energy will transform the Darling Harbour precinct and turn traditional luxury on its head,” said Craig Seaward.

    “Australians are very familiar with and loyal to the W brand. During my time in Bali I hosted many guests from all over Australia who were totally hooked on the brand and the elevated guest experience we offer at W.”

    “W Hotels is a global leader in the luxury lifestyle market and I have no doubt that W Sydney will further energise Australia’s hospitality scene with its lust for life culture, whilst delivering on W’s renowned Whatever/Whenever service philosophy for its guests.” continued Craig Seaward.

    “Craig’s career with W Hotels and diverse skill-set will play a vital role in delivering a supreme experience for all guests to W Sydney,” said Sean Hunt, Area Vice President ANZP at Marriott International. “W Sydney is one of our most futuristic and exciting projects to date that will deliver nothing short of an incredible guest experience coupled with W’s iconic brand of customer service and bold design.”

    The anchor of the ‘Ribbon’ development designed by highly acclaimed global Architects, HASSEL, and prominent London based interior design agency, Bowler James Brindley, W Sydney will showcase 586 stylish guestrooms, suites and studios, with stellar city and harbour views. The hotel will also feature a two storey rooftop bar, Level 29 WET® Deck with heated infinity pool overlooking Darling Harbour, AWAY® Spa, state-of-the-art FIT gym, all-day dining restaurant, Living Room bar, Food Truck, over 1100sqm of event space and direct access into the heart of Darling Harbour waterfront precinct as guests step out of the hotel.

    The Ribbon, named for its undulating form that rises through two elevated roadways on Sydney’s Darling Harbour, will create a spectacular waterfront experience, providing enhanced ground level activation, sightlines over the Harbour and pedestrian links across Cockle Bay and from the Harbour through to Darling Quarter and the Sydney Convention & Exhibition Centre.

  • Hoteliersweb .
    Hoteliers Web announced their top 25 Housekeepers from South East Asia, Middle East and Africa in a virtual live event on 15th November 2020. The virtual event and this power list is one of hotel industry's first, and at hoteliers web we believe it's a great beginning. There are a lot of fraterni...
  • Hoteliersweb .
    Prabhat Shukla is the President of Asian Housekeepers Association & President of Qatar Housekeepers Association. He believes that taking care of his people is the key to his success. He is an innovator, motivator, and visionary with a history of securing, building, and retaining key talen...
  • Hoteliersweb .
    Tatjana Ahmed is the Functional Specialist Housekeeping for Hyatt Hotels and also is the Chair Lady for the UAE Professional Housekeepers Group since 2011. A passionate Housekeeping Professional with more than 30 years of experience in 5 Star Hotel Management. Her extensive experience and passion h...
  • Hoteliersweb .
    Meenu Tognatta is an Advisor and Life Member for Professional Housekeepers Association and also a member of International Housekeepers Forum in India With over 38 years of experience in the Hospitality Industry Covering journey of becoming a Divisional Corporate Housekeeper of ITC Hotels. She has...
View All