{"id":981,"date":"2021-10-25T15:31:32","date_gmt":"2021-10-25T15:31:32","guid":{"rendered":"https:\/\/hoteliersweb.com\/News\/?p=981"},"modified":"2021-10-25T15:31:34","modified_gmt":"2021-10-25T15:31:34","slug":"marriott-bonvoy-gets-people-to-reimagine-travel-with-its-new-power-of-travel-campaign","status":"publish","type":"post","link":"https:\/\/hoteliersweb.com\/News\/articles\/981","title":{"rendered":"MARRIOTT BONVOY GETS PEOPLE TO REIMAGINE TRAVEL WITH ITS NEW \u2018POWER OF TRAVEL\u2019 CAMPAIGN"},"content":{"rendered":"\n<p><strong><em>The global travel leader reignites wanderlust with a glimpse into the wonders that await travellers on their next journey<\/em><\/strong><\/p>\n\n\n\n<p>\u200bAs the world slowly takes the road to recovery after a year of limited travel, Marriott Bonvoy\u00a0\u2013 Marriott International\u2019s award-winning travel program and marketplace \u2013 reignites the passion for travelling as it brings to India its global campaign \u2018<a rel=\"noreferrer noopener\" href=\"https:\/\/www.marriott.com\/loyalty\/where-can-we-take-you.mi\" target=\"_blank\">Power of Travel<\/a>\u2019. Aimed at encouraging and inspiring travellers, the campaign calls out to people to bravely set out on the road to adventures and self-discovery, embracing the transformative power of travel.<\/p>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p>After a year spent in isolation that put a pause to many people\u2019s lives, making people more distant than ever, Marriott Bonvoy\u2019s new campaign brings the promise of endless experiences on a joyride with a gentle reminder that travel has the power to reshape the world. The global ad film, curated specially for this campaign is a beautiful compilation of choicest travel moments of people from across the globe as they set out on the journey to experience the many wonders of the world. The 360-degree campaign will run for 4 weeks across print, digital and Out of Home mediums across India.<\/p>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p>\u201cMarriott Bonvoy, Marriott International\u2019s renowned travel program, encompasses an extraordinary portfolio of 30 brands and is designed to add richness to the travel experiences of every traveller while extending the promise of safety, exclusive benefits and diversified experiences,\u201d said&nbsp;<strong>Julie Purser, Vice President, Marketing, Loyalty &amp; Partnerships at Marriott International.&nbsp;<\/strong>\u201cOur campaign communicates a positive attitude while opening the door to endless experiences that people can explore with Marriott Bonvoy, when they are ready to hit the road again.\u201d<\/p>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p>Since its founding over 90 years ago, Marriott has embodied the belief that travel is essential to fostering humanity. In today\u2019s environment, this sentiment is more relevant than ever after this long period of stagnancy and reflected in the pent-up demand the industry is seeing. Having always embraced an indomitable spirit, Indians have expressed keen interest in resuming travel with safety being a top priority. While domestic tourism has been growing steadily over the past few months, a recent Deloitte survey revealed that 57% of Indians have expressed interest in travelling internationally for vacations in the next three months.&nbsp;From burnt-out work-from-homers craving a new perspective outside of bedroom offices and the long-delayed honeymoons, to grandparents eager to meet their grandchildren for the first time and the emotionally exhausted looking to reflect on the past year \u2013 all will seek refuge in the joy, reconnection, and appreciation of the world only travel brings.<\/p>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p>Commenting on the new campaign,&nbsp;<strong>Neeraj Govil, Senior Vice President Operations Asia Pacific (excluding Greater China) Marriott International<\/strong>&nbsp;said, \u201cAs the travel sentiment eases in India, we felt this was the right time to bring home our \u2018Power of Travel\u2019 campaign as an inspiration to people who are eager to step out again. It also serves as a glimpse into the wonders that await travellers on their journey to a new destination.&nbsp;Marriott Bonvoy\u2019s portfolio of hotels have been expanding in India, and this campaign helps us showcase dimensions of exhilaration and bespoke hospitality in addition to diverse benefits that members can avail on their next holiday with friends and family.\u201d<\/p>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p>The campaign underscores the brand\u2019s belief in travel\u2019s ability to help one grow, heal, and find a common ground. And the new tagline, \u201cWhere Can We Take You?\u201d, evokes not only the physical destinations one reaches when they travel, but the personal and spiritual destinations travel lifts them to.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The global travel leader reignites wanderlust with a glimpse into the wonders that await travellers on their next journey \u200bAs the world slowly takes the road to recovery after a year of limited travel, Marriott Bonvoy\u00a0\u2013 Marriott International\u2019s award-winning travel program and marketplace \u2013 reignites the passion for travelling as it brings to India its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":982,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[36,43],"tags":[],"class_list":["post-981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-offers","category-promotions"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/hoteliersweb.com\/News\/wp-content\/uploads\/2021\/10\/Power-of-Travel-scaled.jpg","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/comments?post=981"}],"version-history":[{"count":1,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/981\/revisions"}],"predecessor-version":[{"id":983,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/981\/revisions\/983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media\/982"}],"wp:attachment":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media?parent=981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/categories?post=981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/tags?post=981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}