{"id":8712,"date":"2022-12-23T08:37:47","date_gmt":"2022-12-23T08:37:47","guid":{"rendered":"https:\/\/hoteliersweb.com\/News\/?p=8712"},"modified":"2022-12-23T08:37:51","modified_gmt":"2022-12-23T08:37:51","slug":"mcdonalds-india-north-and-east-unveiled-im-lovin-it-live-by-superstar-kartik-aaryan-indias-coolest-musical-extravaganza-in-partnership-with-mtv","status":"publish","type":"post","link":"https:\/\/hoteliersweb.com\/News\/articles\/8712","title":{"rendered":"McDonald\u2019s India – North and East Unveiled \u2018i’m lovin\u2019 it Live\u2019 by Superstar Kartik Aaryan, India\u2019s Coolest Musical Extravaganza in partnership with MTV"},"content":{"rendered":"\n

New Delhi, December 16, 2022:<\/strong> After a raving success in the UK, McDonald\u2019s India \u2013 North and East is launching the brand\u2019s global flagship music IP – i’m lovin\u2019 it Live in India, in partnership with MTV, India\u2019s leading youth entertainment brand, from the house of Viacom18, India\u2019s leading media and entertainment conglomerate. Superstar and brand ambassador, Kartik Aaryan unveiled i’m lovin\u2019 it Live with Sanjeev Agrawal, Chairman, McDonald\u2019s India \u2013 North and East, Armaan Malik and Anshul Ailawadi \u2013 Business Head, Youth, Music and English Entertainment cluster, Viacom18 – at a glittering event in New Delhi.<\/p>\n\n\n\n

i’m lovin\u2019 it Live offers a unique opportunity for McDonald\u2019s India \u2013 North and East to establish a deeper connect with its fans through their passion for music and to become a part of their lives by creating feel-good moments that matter the most to them. The concept of i’m lovin\u2019 it Live is built on the premise of popular artists coming together and creating unique, never-heard-before compositions, while experimenting with various genres.<\/p>\n\n\n\n

Leading this avant-garde musical journey will be 8 artists including Guru Randhawa, Armaan Malik, Arjun Kanungo, Harrdy Sandhu, Shalmali Kholgade & OAFF.<\/p>\n\n\n\n

Blended well with local musicians & instruments, these melodious compositions will bring out fine cultural nuances by which the artists have been influenced the most through 6 original compositions. Music lovers can enjoy these songs exclusively on MTV in a series of 4 episodes.<\/p>\n\n\n\n

Excited about the launch of i’m lovin\u2019 it Live, Superstar and brand\u2019s ambassador, Kartik Aaryan<\/strong>, said, \u201cI am super excited with i\u2019m lovin\u2019 it Live coming to India and as the brand ambassador unveiling the McDonald\u2019s IP. There is something unique about McDonald\u2019s that unites people together and I greatly admire their endeavour to use music as a language to connect with people. I am looking forward to the music that will be created by this exemplary line-up of artists and can\u2019t wait to save it as McDonald\u2019s playlist.\u201d<\/p>\n\n\n\n

Sanjeev Agrawal, Chairman, McDonald\u2019s India \u2013 North and East<\/strong>, said, \u201cMcDonald\u2019s purpose is feeding and fostering communities and music has the power to transcend barriers and unite people together. i’m lovin\u2019 it Live is our attempt to thank our customers and bring out the happy energy of McDonald\u2019s through music and strengthen our relationship with our customers. We are hopeful of providing feel-good moments to our customers by bringing the best form of music entertainment, and an unparalleled line-up of eclectic performances by the best and the biggest music stars of our country. We would like to thank MTV for this association and for helping us in making it one of the most exciting and fun music initiatives of the year.\u201d<\/p>\n\n\n\n

Thrilled about the launch of i’m lovin\u2019 it Live, Armaan Malik, <\/strong>said, \u201cMusicians express themselves through their emotions, which our fans can feel in our performances and in our music. Many a times, these emotions stem from places and cities that are dear to us. McDonald\u2019s and MTV have given me the opportunity to re-connect with those places more intimately, and tap into my most cherished memories. This will not only be a treat to our fans, but also a tribute to those special places.\u201d<\/p>\n\n\n\n

Anshul Ailawadi \u2013 Business Head, Youth, Music and English Entertainment cluster, Viacom18,<\/strong> said, \u201ci\u2019m lovin\u2019 it Live with MTV is a very special partnership for us. The property puts the spotlight on India\u2019s musical icons as they connect with a memory that has inspired their creative journey. We hope to give our fans an experience that will leave them yearning for more.\u201d<\/p>\n\n\n\n

To cap off 2022 on a high note, McDonald\u2019s and MTV are going all out for music lovers and treating them with a live concert. After the challenging year of the pandemic, live concerts are now slowly and steadily returning to the proscenium, so bringing i’m lovin\u2019 it Live to India is the brand\u2019s attempt to bring communities together for a delightfully memorable experience.<\/p>\n\n\n\n

The curtains of this high-octane music concert will rise on 22 December 2022 and the audience will get to witness the electrifying performance by Harrdy Sandhu & Shalmali Kholgade.<\/p>\n","protected":false},"excerpt":{"rendered":"

New Delhi, December 16, 2022: After a raving success in the UK, McDonald\u2019s India \u2013 North and East is launching the brand\u2019s global flagship music IP – i’m lovin\u2019 it Live in India, in partnership with MTV, India\u2019s leading youth entertainment brand, from the house of Viacom18, India\u2019s leading media and entertainment conglomerate. Superstar and brand ambassador, Kartik Aaryan […]<\/p>\n","protected":false},"author":1,"featured_media":8716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-8712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/hoteliersweb.com\/News\/wp-content\/uploads\/2022\/12\/Superstar-and-Brand-Ambassador-McDonalds-Kartik-Aaryan-with-Sanjeev-Agrawal-Chairman-McDonalds-India-North-and-East-at-the-unveil-of-im-lovin-it-Live.jpg","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/8712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/comments?post=8712"}],"version-history":[{"count":1,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/8712\/revisions"}],"predecessor-version":[{"id":8722,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/8712\/revisions\/8722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media\/8716"}],"wp:attachment":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media?parent=8712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/categories?post=8712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/tags?post=8712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}