{"id":6625,"date":"2022-07-03T11:06:07","date_gmt":"2022-07-03T11:06:07","guid":{"rendered":"https:\/\/hoteliersweb.com\/News\/?p=6625"},"modified":"2022-07-03T11:06:11","modified_gmt":"2022-07-03T11:06:11","slug":"thomas-cook-india-successfully-manages-the-first-ever-digital-yoga-exhibition-organised-by-ministry-of-ayush-government-of-india","status":"publish","type":"post","link":"https:\/\/hoteliersweb.com\/News\/articles\/6625","title":{"rendered":"Thomas Cook India successfully manages the first ever Digital Yoga Exhibition organised by Ministry of Ayush, Government of India"},"content":{"rendered":"\n

Mumbai, June 30, 2022: <\/strong>Thomas Cook (India) Limited, India\u2019s leading omnichannel travel services company successfully managed the end-to-end execution of the first ever Digital Yoga Exhibition organised by Ministry of Ayush, Government of India in Mysuru, Karnataka. The digital exhibition deployed state-of-the-art technology like Virtual Reality (VR), Augmented Reality (AR), gamification and graphic animation to showcase the history and wisdom of Yoga through informative and interactive elements. Thomas Cook India was appointed as the exclusive Event Manager for the digital exhibition. The Company\u2019s expertise and exceptional delivery in the ground breaking ceremony of the world’s first Global Centre for Traditional Medicine, organised by World Health Organization and Ministry of Ayush, was a major factor in this selection.<\/p>\n\n\n\n

Thomas Cook India focussed on innovation and technology to deliver a spectacular digital exhibition that saw attendance of significant visitors during the six-day event. Inaugurated by Hon\u2019ble Prime Minister Shri. Narendra Modi, the exhibition was also graced by the Governor of Karnataka, Shri. Thawar Chand Gehlot, Chief Minister of Karnataka, Shri. Basavaraj Bommai<\/a> and Union Cabinet Minister, Ministry of Ayush, Shri. Sarbananda Sonowal.<\/p>\n\n\n\n

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With a strategic intent to educate and engage visitors, Thomas Cook India divided the Digital Yoga Exhibition in two segments \u2013 informative and interactive. The informative segment highlighted the History of Yoga, Journey of Yoga from spirituality to medicine and the value of Yoga in the Digital Era. The interactive segment leveraged new-age technology to ensure a high engagement quotient with innovative elements like \u2018Yoga with Modiji\u2019, \u2018Yoga for Human Performance\u2019 and \u2018Get Healthy with Yoga\u2019. \u201cYoga with Modiji\u201d challenged visitors to perform a yoga asana alongside an animated 3D avatar of Prime Minister Modi that performed the same asana. The participant\u2019s posture was scanned using posture recognition Kinect technology to display the correct posture. Upon completion, the attendees were given the opportunity to take pictures with the Prime Minister in augmented reality. In addition, a digital kiosk recommended yoga asanas based on the visitor\u2019s BMI, while interactive games tested cognitive flexibility, attention span and working memory of the participants.<\/p>\n\n\n\n

The venue presented content via innovative digital screens and giant LED walls that showcased infographic and video content on the origin, history and development of yoga. Users were given the option to connect via a QR code and navigate through the informational display of yoga start-ups and tech interventions.<\/p>\n\n\n\n

The distinctive central installation was inspired by the lotus pose \u2018padmasana\u2019, symbolising growth towards excellence and enlightenment and became a key attraction of the exhibition.<\/p>\n\n\n\n

Additionally, the \u2018Heal in India and Heal by India\u2019 wall at the exhibition showcased career opportunities in yoga, training, institutions and research in yoga and its efficacy in disease mitigation and prevention.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mumbai, June 30, 2022: Thomas Cook (India) Limited, India\u2019s leading omnichannel travel services company successfully managed the end-to-end execution of the first ever Digital Yoga Exhibition organised by Ministry of Ayush, Government of India in Mysuru, Karnataka. The digital exhibition deployed state-of-the-art technology like Virtual Reality (VR), Augmented Reality (AR), gamification and graphic animation to […]<\/p>\n","protected":false},"author":1,"featured_media":6626,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-6625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/hoteliersweb.com\/News\/wp-content\/uploads\/2022\/07\/Image-3.jpg","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/6625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/comments?post=6625"}],"version-history":[{"count":1,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/6625\/revisions"}],"predecessor-version":[{"id":6630,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/6625\/revisions\/6630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media\/6626"}],"wp:attachment":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media?parent=6625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/categories?post=6625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/tags?post=6625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}