{"id":5781,"date":"2022-05-10T09:33:41","date_gmt":"2022-05-10T09:33:41","guid":{"rendered":"https:\/\/hoteliersweb.com\/News\/?p=5781"},"modified":"2022-05-10T09:33:45","modified_gmt":"2022-05-10T09:33:45","slug":"ras-al-khaimah-tourism-development-authority-pioneers-new-approach-to-sustainable-tourism-balanced-tourism","status":"publish","type":"post","link":"https:\/\/hoteliersweb.com\/News\/articles\/5781","title":{"rendered":"RAS AL KHAIMAH TOURISM DEVELOPMENT AUTHORITY PIONEERS NEW APPROACH TO SUSTAINABLE TOURISM: BALANCED TOURISM"},"content":{"rendered":"\n

New Delhi, India, 9 May 2022: Ras Al Khaimah Tourism Development Authority (RAKTDA) announces its bold new approach to sustainability \u2013 Balanced Tourism, a key milestone in its strategy to drive overall sector growth and become the regional leader in sustainable tourism by 2025.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Unveiled at the Arabian Travel Market 2022, the region\u2019s leading travel and tourism event, the vision underscores the Emirate\u2019s leadership in conscious tourism and aligns with its identity as a nature destination with a desire to progress, grow and evolve.<\/p>\n\n\n\n

Under the all-encompassing banner of Balanced Tourism, the Authority is shaping tourism in the UAE by placing all aspects of sustainability (environment, culture, conservation and livability) at the center of its investment and development strategy. By ensuring issues surrounding \u2018over tourism\u2019 \u2013 such as over development, crowding of heritage sites, and the spoiling of its unique natural environment \u2013 are avoided, it is creating a destination that will resonate with today\u2019s responsible traveller.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Balanced Tourism follows the Authority\u2019s announcement in September 2021 of its Sustainable Tourism Destination Strategy to secure the Emirate\u2019s long-term sustainability and drive overall growth through four key pillars: Sustainable Development; Cultural Conservation; Attractions Built with Purpose; and Community and Liveability.<\/p>\n\n\n\n

Raki Phillips, Chief Executive Officer at Ras Al Khaimah Tourism Development Authority, said: \u201cThe need for good stewardship of our cultural heritage, environment, people and infrastructure has never been stronger, especially in post pandemic times. Balanced Tourism does exactly that as we become ever mindful of the economic, social and environmental impacts on tourism. Simply put, it\u2019s time to move beyond just using less plastic to adopting an allinclusive approach \u2013 from ensuring new projects such as hotels are developed at an organic pace to building new attractions with sustainability at their core.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

New Delhi, India, 9 May 2022: Ras Al Khaimah Tourism Development Authority (RAKTDA) announces its bold new approach to sustainability \u2013 Balanced Tourism, a key milestone in its strategy to drive overall sector growth and become the regional leader in sustainable tourism by 2025. Unveiled at the Arabian Travel Market 2022, the region\u2019s leading travel […]<\/p>\n","protected":false},"author":1,"featured_media":5784,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-5781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts-and-culture"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/hoteliersweb.com\/News\/wp-content\/uploads\/2022\/05\/Jebel-Jais-Mountain-scaled.jpg","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/5781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/comments?post=5781"}],"version-history":[{"count":1,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/5781\/revisions"}],"predecessor-version":[{"id":5785,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/5781\/revisions\/5785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media\/5784"}],"wp:attachment":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media?parent=5781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/categories?post=5781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/tags?post=5781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}