{"id":5522,"date":"2022-04-27T12:20:04","date_gmt":"2022-04-27T12:20:04","guid":{"rendered":"https:\/\/hoteliersweb.com\/News\/?p=5522"},"modified":"2022-04-27T12:20:08","modified_gmt":"2022-04-27T12:20:08","slug":"espire-hospitality-group-to-launch-a-novel-luxury-boutique-resort-brand-this-year","status":"publish","type":"post","link":"https:\/\/hoteliersweb.com\/News\/articles\/5522","title":{"rendered":"Espire Hospitality Group to launch a novel luxury boutique resort brand this year"},"content":{"rendered":"\n<p>With a relentless surge in the demand for luxury hotels and experiential getaways in past few years, Espire Hospitality Group has taken a pertinent step to add a luxury boutique resort brand&nbsp;<strong>\u2018ZANA\u2019<\/strong>, to the hospitality landscape of India. Just like the name \u2018ZANA\u2019 suggests a rare \u2018purple lily\u2019, the&nbsp;brand will bring a bounty of freshness and exclusivity to the holiday experiences. The first outpost of the brand will be a 30 rooms lakeside resort on the unexplored Udai Sagar Lake, in the romantic city of Udaipur.<\/p>\n\n\n\n<p>\u2018ZANA Udaipur\u2019 will be a unique resort with inspiring experiences and nourishing cuisine that will complement its stunning natural setting. With just 30 lake facing guestrooms, the resort will exhibit the true confluence of old world charm and highly personalized and distinctive \u2018Victorian\u2019 service concepts. It will be at a convenient distance from the airport and in close proximity to key attractions of the city.<\/p>\n\n\n\n<p>Making this important announcement,&nbsp;<strong>Akhil Arora, Chief Operating Officer, Espire Hospitality Group<\/strong>&nbsp;said \u2013 \u201cOur domestic travel market is buoyant and therefore we are meaningfully expanding in India. We are all geared up for this significant launch of our novel brand \u2018ZANA\u2019 which will be positioned among a very few players in the Indian market offering intimate experiential luxury. At ZANA, every detail will be so characterful that it will transform an otherwise simple leisurely stay into a lifestyle experience.&nbsp;We are creating distinctive destinations where every visual will be SERENE and each experience CLASSIC.\u201d&nbsp;<\/p>\n\n\n\n<p>With the launch of ZANA, we aim to create destinations for couples, families and friends to connect and strengthen their bond. As our brand name represents a rare \u2018purple lily\u2019, our resorts will be desirable for those looking to escape from ordinary and discover the \u2018new\u2019. After every ZANA experience, our guests will have many stories to tell and reasons to return.\u201d&nbsp;<strong>Ankita Dawar, Head of Marketing &amp; Communications, Espire Hospitality Group<\/strong>&nbsp;added.<\/p>\n\n\n\n<p><strong>About Espire Hospitality Group<\/strong><\/p>\n\n\n\n<p>Espire Hospitality Group is the owning company of&nbsp;India\u2019s newest luxury resort&nbsp;\u2018Six Senses Fort Barwara\u2019,&nbsp;own and operate a mid-market resort chain \u2018Country Inn Hotels and Resorts\u2019 and are progressing towards the launch of a new brand ZANA that which will be a confluence of luxury and top notch hospitality.&nbsp;The group plans to open 20 hotels and resorts in next 2 to 3 years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With a relentless surge in the demand for luxury hotels and experiential getaways in past few years, Espire Hospitality Group has taken a pertinent step to add a luxury boutique resort brand&nbsp;\u2018ZANA\u2019, to the hospitality landscape of India. Just like the name \u2018ZANA\u2019 suggests a rare \u2018purple lily\u2019, the&nbsp;brand will bring a bounty of freshness [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5523,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-5522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pipeline"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/hoteliersweb.com\/News\/wp-content\/uploads\/2022\/04\/Mr.-Akhil-Arora-Chief-Operating-Officer-Espire-Hospitality-Group-scaled.jpg","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/5522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/comments?post=5522"}],"version-history":[{"count":1,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/5522\/revisions"}],"predecessor-version":[{"id":5524,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/5522\/revisions\/5524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media\/5523"}],"wp:attachment":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media?parent=5522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/categories?post=5522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/tags?post=5522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}