{"id":5334,"date":"2022-04-22T06:17:47","date_gmt":"2022-04-22T06:17:47","guid":{"rendered":"https:\/\/hoteliersweb.com\/News\/?p=5334"},"modified":"2022-04-22T06:17:51","modified_gmt":"2022-04-22T06:17:51","slug":"le-meridien-hotels-resorts-launches-the-nouveaux-horizons-campaign-across-asia-pacific-starring-supermodel-barbara-palvin","status":"publish","type":"post","link":"https:\/\/hoteliersweb.com\/News\/articles\/5334","title":{"rendered":"Le M\u00e9ridien Hotels & Resorts Launches the \u201cNouveaux Horizons\u201d Campaign Across Asia Pacific, Starring Supermodel Barbara Palvin"},"content":{"rendered":"\n

Le M\u00e9ridien Hotels & Resorts<\/a>, part of Marriott Bonvoy\u2019s portfolio of 30 extraordinary brands, is encouraging creative travellers to awaken new adventures, senses, and experiences with the brand\u2019s new campaign across Asia Pacific, \u201cNouveaux Horizons\u201d. After a two-year hiatus, the dawn is breaking on a new era of travel calling travellers to reconnect with themselves, with their passports, and with their wanderlust. The glamourous and chic supermodel, Barbara Palvin, is the face of the campaign and stars in the captivating campaign video<\/a>, with the stunning backdrop of the newly opened Le M\u00e9ridien Maldives Resort & Spa.<\/p>\n\n\n\n

Launched in 1972 by Air France, the Paris-born Le M\u00e9ridien marks its 50th<\/sup> anniversary this year. In the spirit of the brand\u2019s European heritage, the \u201cNouveaux Horizons\u201d campaign aims to remind travellers of the joy of glamorous travel and the new horizons that await. At hotels around the world, the timeless chic of mid-century modern design takes travellers back to the glamorous halcyon days of air travel and invites them to savour the good life. The brand\u2019s chic signature programmes put a playful twist on art, coffee, sparkling cocktails, summer, family, and inspire creative-minded travellers to explore the world in style. Whether it is the Au Soleil by Le M\u00e9ridien <\/em>programming that invites guests to chase endless summers all year round or indulge in chic soir\u00e9es to celebrate the winter season with La F\u00eate, <\/em>the Le M\u00e9ridien signature lifestyle experiences inspire guests to savour the moment and add a touch of glamour to their travel.<\/p>\n\n\n\n

In the brand campaign video, channeling a glamorous voyager, Barbara dons 1960\u2019s jet-set style outfits and enjoys all the makings of Le M\u00e9ridien Maldives Resort & Spa. Savouring the simple joys of the summer season with the brand\u2019s signature seasonal programme, Au Soleil by Le M\u00e9ridien<\/em>, Barbara soaks up the picturesque sunset moment while indulging in a Le Scoop by Le M\u00e9ridien handcrafted gelato and a glass of ros\u00e9.<\/p>\n\n\n\n

\u201cBeing European and working in the fashion industry, I am particularly drawn to Le M\u00e9ridien\u2019s European heritage, and its playful and chic style,\u201d said supermodel Barbara Palvin. \u201cCollaborating with Le M\u00e9ridien on the \u2018Nouveaux Horizons\u2019 campaign reminds me the joy of travel and exploring new destinations especially after a two-year hiatus. I was fortunate to be able to travel to the Maldives for the very first time, instantly falling in love with the island and look forward to returning with my loved ones soon.\u201d<\/p>\n\n\n\n

\u201cWe are delighted to launch the Le M\u00e9ridien \u2018Nouveaux Horizons\u2019 campaign with Barbara Palvin who embodies the brand\u2019s chic, wanderlust lifestyle,\u201d said Jennie Toh, Vice President, Brand Marketing and Management, Marriott International Asia Pacific. \u201cWe are also excited to celebrate the brand\u2019s 50th<\/sup> anniversary milestone this year and there is no better way to do so with a glamourous campaign. We look forward to continuing to inspire travelers to explore the world in style, savour the good life, and enjoy the new adventures on the horizon.\u201d<\/p>\n\n\n\n

The Le M\u00e9ridien \u201cNouveaux Horizons\u201d film can be viewed online here<\/a>, and images can be downloaded in this link<\/a>. The video will be launched regionally across all Le M\u00e9ridien properties in APAC, brand\u2019s website, social media, and more. For more information, please visit le-meridien.marriott.com<\/a>.<\/p>\n\n\n\n

About Le M\u00e9ridien<\/strong>\u00ae Hotels & Resorts<\/strong>
Born in 1960\u2019s Paris during an era of glamorous travel, Le M\u00e9ridien Hotels & Resorts continues to celebrate cultures around the world through the distinctly European spirit of savouring the good life. With over 105 hotels and resorts in more than 30 countries and territories, spanning from Maldives to Monaco and from Santa Monica to Sichuan, Le M\u00e9ridien\u2019s engaging mid-century designed spaces coupled with chic signature programmes put a playful twist on art<\/a>, coffee<\/a>, sparkling cocktails<\/a>, summer<\/a>, family<\/a>, and inspire creative-minded travellers to explore the world in style. Stay connected to Le M\u00e9ridien on Facebook<\/a>, Instagram<\/a>, and Twitter<\/a>. Le M\u00e9ridien is proud to participate in Marriott Bonvoy\u00ae, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments<\/a> and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com<\/a>.<\/p>\n\n\n\n

About Marriott Bonvoy<\/strong>\u00ae
Marriott Bonvoy\u2019s extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with 30 brands that are tailored to every type of journey. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments, or through partners for luxurious products from Marriott Bonvoy Boutiques. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le M\u00e9ridien Hotels & Resorts, part of Marriott Bonvoy\u2019s portfolio of 30 extraordinary brands, is encouraging creative travellers to awaken new adventures, senses, and experiences with the brand\u2019s new campaign across Asia Pacific, \u201cNouveaux Horizons\u201d. After a two-year hiatus, the dawn is breaking on a new era of travel calling travellers to reconnect with themselves, […]<\/p>\n","protected":false},"author":1,"featured_media":5336,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-5334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/hoteliersweb.com\/News\/wp-content\/uploads\/2022\/04\/le-meridien-nouveaux-horizons-campaign-featuring-barbara-palvin-at-le-meridien-maldives-resort-spa-3-scaled.jpg","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/5334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/comments?post=5334"}],"version-history":[{"count":1,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/5334\/revisions"}],"predecessor-version":[{"id":5340,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/5334\/revisions\/5340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media\/5336"}],"wp:attachment":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media?parent=5334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/categories?post=5334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/tags?post=5334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}