{"id":4012,"date":"2022-03-08T13:39:27","date_gmt":"2022-03-08T13:39:27","guid":{"rendered":"https:\/\/hoteliersweb.com\/News\/?p=4012"},"modified":"2022-03-08T13:39:29","modified_gmt":"2022-03-08T13:39:29","slug":"accor-roars-into-the-year-of-the-tiger-with-record-growth-across-greater-china","status":"publish","type":"post","link":"https:\/\/hoteliersweb.com\/News\/articles\/4012","title":{"rendered":"Accor roars into the Year of the Tiger with record growth across Greater China"},"content":{"rendered":"\n

Accor<\/a>\u00a0is advancing through 2022 with a continued focus on expanding its presence across\u00a0Greater China<\/a>, offering more hotels to travelers and\u00a0loyalty members<\/a>\u00a0than ever before, from acclaimed brands such as Raffles, Fairmont, Sofitel, MGallery, Pullman, Grand Mercure, Novotel, Mercure, and ibis. Accor\u2019s new project signings in China reached an all-time high in 2021 \u2013\u00a0leading to more than 520 hotels now in operation and an additional 350 under development<\/strong>. Accor is also on track to drive even greater momentum and growth success this year.<\/p>\n\n\n\n

\u201cSurpassing 500 hotels in Greater China truly is a milestone of which we are extremely proud. This achievement is a result of the powerful connection that Accor\u2019s brands and our dynamic team members have forged over the past 35 years with owners and guests throughout this region,\u201d<\/em> said Gary Rosen, CEO, Accor Greater China<\/strong>. \u201cWe are really excited about our strong momentum in 2022 and beyond. On average, every five days a new Accor-branded hotel is opened in the region to meet the ever-growing demand for high-quality hospitality experiences. Accor provides one of the most diverse brand portfolios in the world, positioning us well to continue introducing more brands, more hotels, and more experiences for leisure and corporate travelers across Greater China.\u201d<\/em><\/p>\n\n\n\n

China\u2019s emergence as an economic leader has redrawn the lines of global tourism, with\u00a0China set to overtake the US as the world\u2019s largest economy within the next decade<\/strong><\/a>. According to research from Euromonitor International,\u00a0China is on track to become the world\u2019s #1 global tourism destination by 2030<\/strong>, while continuing to be a world leader in fueling outbound tourism to other countries. Meanwhile,\u00a0the World Travel & Tourism Council (WTTC)<\/a>\u00a0has hailed\u00a0China as the world\u2019s #1 domestic tourism market<\/strong>. The WTTC cites China\u2019s 62% absolute growth in domestic tourism since 2008, pushing it up the list from fourth position to the top spot today. This dovetails neatly with the\u00a0China Tourism Academy<\/a>\u2019s forecast for 2022, which anticipates\u00a0a return to nearly 70% of pre-Covid levels of domestic travel this year<\/strong>.<\/p>\n\n\n\n

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Across Greater China, Accor\u2019s top flagship hotels are well-known and beloved by travelers, including\u00a0Raffles Shenzhen, Fairmont Peace Hotel, Sofitel Legend People\u2019s Grand Hotel Xi\u2019an, Sofitel Guangzhou Sunrich, DongFengYun Hotel Mi\u2019Le \u2013 MGallery, Pullman Shanghai South<\/strong>, and\u00a0Novotel Guangzhou Airport<\/strong>. Some of the most popular, high-profile openings of 2021 included\u00a0Fairmont Sanya Haitang Bay, Sofitel Hangzhou Yingguan Hotel, Pullman Jiaxing Pinghu Excellence Hotel, Ocean Spring Resort Chengdu \u2013 MGallery, Novotel Zhengzhou Airport Hotel<\/strong>\u00a0and\u00a0Grand Mercure Pingxiang Kaiguang Hotel.<\/strong><\/em><\/p>\n\n\n\n

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Looking ahead to the remainder of 2022, The Year of the Tiger will bring some highly-anticipated new flagship hotels to life, such as Raffles at Galaxy Macau, Fairmont Xiamen, and Sofitel Shanghai North Bund. This year will also see the grand return of the beloved landmark, Swiss\u00f4tel Beijing, following three years of extensive renovations and restyling.<\/p>\n\n\n\n

Accor\u2019s newest luxury brand,\u00a0Emblems Collection<\/strong><\/a>, will open its first hotel in the world in December 2022 – a magnificent flagship hotel,\u00a0Guiyang Art Centre Hotel, Emblems Collection<\/strong>, in Guizhou province. The new brand has a goal to create a unique global portfolio exceeding 60 boutique hotels and luxurious resorts by 2030, which will certainly include additional properties in China.<\/p>\n\n\n\n

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Gallery Hotel Collection is a brand to watch \u2013 with not one, buttwo \u2013 hotels opening in Hong Kong this year. The Silveri Hong Kong \u2013 MGallery<\/strong> creates a serene retreat on Lantau Island, while AKI Hong Kong \u2013 MGallery<\/strong> complements the neighborhood buzz of Wan Chai with a stylish energy. Upcoming MGallery destinations include Shenzhen\u2019s vibrant Dalang District; Wuxi Dangkou Ancient Town; as well as Guangzhou.<\/p>\n\n\n\n

One of China\u2019s top performing premium brands, Pullman, has multiple new properties slated to open in 2022, including Pullman Nanchang Xinlv, Pullman Shenzhen North Station, Pullman Chongqing Beibei,<\/strong> and Pullman Wuhan Airport New City.<\/strong> These are in addition to Pullman Dali, Pullman Haikou<\/strong> and Pullman Suzhou Taicang<\/strong> which have been open since January 2022. Greater China has more Pullman Hotels & Resorts than any other country in the world, with nearly fifty hotels in operation, a record number of new project signings, and no signs of slowing.<\/p>\n\n\n\n

The power of Accor\u2019s midscale and economy brands is also noteworthy. Novotel, a longtime favorite amongst travelers, continues to push forward with innovative new design concepts and exciting openings like Novotel Guangzhou Airport<\/strong> and Novotel Chengdu Tianfu Living,<\/strong> bothset to open in 2022. Other upcoming destinations for the beloved brand include Novotel Wuxi Wanshan Lake, Novotel Xi’an Aden,<\/strong> and Novotel Qingdao Downtown.<\/strong> Not to be outdone, one of Accor\u2019s top midscale brands, Mercure, has been singled out as one of the fastest growing brands in the world, according to a past ranking from Brand Finance<\/a>. Mercure currently has more than 110 hotels in Greater China, and nearly 100 more in development. Additionally, Accor\u2019s trailblazing economy brand, ibis, now offers more than 200 hotels in Greater China, a truly remarkable achievement.<\/p>\n\n\n\n

\u201cAccor was founded on the premise of building innovative brands and boldly expanding them throughout the world,\u201d<\/em> added Mr. Rosen.<\/strong> \u201cAs we progress through 2022, all of us at Accor look forward to sharing even more exciting news about our growing portfolio in Greater China and around the world, as we embrace each opportunity with the strength, confidence and adventurous spirit that the Year of the Tiger inspires.\u201d<\/em><\/p>\n\n\n\n

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Accor\u00a0is advancing through 2022 with a continued focus on expanding its presence across\u00a0Greater China, offering more hotels to travelers and\u00a0loyalty members\u00a0than ever before, from acclaimed brands such as Raffles, Fairmont, Sofitel, MGallery, Pullman, Grand Mercure, Novotel, Mercure, and ibis. Accor\u2019s new project signings in China reached an all-time high in 2021 \u2013\u00a0leading to more than […]<\/p>\n","protected":false},"author":1,"featured_media":4016,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-4012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/hoteliersweb.com\/News\/wp-content\/uploads\/2022\/03\/xxl_153138549.jpg","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/4012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/comments?post=4012"}],"version-history":[{"count":1,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/4012\/revisions"}],"predecessor-version":[{"id":4019,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/4012\/revisions\/4019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media\/4016"}],"wp:attachment":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media?parent=4012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/categories?post=4012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/tags?post=4012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}