{"id":393,"date":"2021-10-04T10:23:05","date_gmt":"2021-10-04T10:23:05","guid":{"rendered":"https:\/\/hoteliersweb.com\/News\/?p=393"},"modified":"2021-10-04T11:50:26","modified_gmt":"2021-10-04T11:50:26","slug":"creating-a-lifestyle-leader-accor-completes-joint-venture-with-ennismore","status":"publish","type":"post","link":"https:\/\/hoteliersweb.com\/News\/articles\/393","title":{"rendered":"Creating a Lifestyle Leader: Accor completes joint venture with Ennismore"},"content":{"rendered":"
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Accor\u2019s joint venture with Ennismore is now complete, creating the world\u2019s largest and fastest growing lifestyle hospitality company. Owned by Accor and by Ennismore\u2019s founder Sharan Pasricha, the new asset-light autonomous entity will keep the Ennismore name and bring together an unrivalled portfolio of global brands.<\/p>\n<\/div>\n<\/div>\n

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As from today, the Ennismore portfolio comprises\u00a014 global hotel and co-working brands and a diverse collection of restaurants & bars<\/strong> including 21C Museum Hotels, 25hours, Delano, Gleneagles, Hyde, JO&JOE, Mama Shelter, Mondrian, Morgans Originals, SLS, SO\/, The Hoxton, TRIBE and Working From_. These represent 87 operating properties (141 in the pipeline) along with over 150 restaurants and nightlife destinations, each known for its unique local style.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Unlike many lifestyle brands that belong to chains or independent operators in a single location, Ennismore brings together a global portfolio of entrepreneurial and founder-built brands with creativity & purpose at their heart, and will capitalize on Accor\u2019s wealth of knowledge in delivering scale, network growth and distribution. For hotel owners and guests, this provides a wide range of products, brands and authentic experiences, with development opportunities in new and existing markets.<\/p>\n

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Sharan Pasricha, Founder & Co-CEO<\/strong>, said: \u201cIt\u2019s a very exciting day and the start of a new chapter for Ennismore as we become the largest and fastest growing lifestyle hospitality company. I couldn\u2019t be more excited to bring together our unrivalled portfolio of brands in this new entity, and share the reins with my longtime friend and now co-CEO, Gaurav.<\/em>\u201d<\/p>\n

Gaurav Bhushan, Co-CEO<\/strong>, adds: \u201cThis joint venture has been months in the making and I couldn\u2019t be happier to join Ennismore as Co-CEO, alongside Sharan. Our teams are ready and eager to build on each of our unique lifestyle brands, with a dynamic global pipeline, creating an ecosystem of memorable and curated experiences across all our properties<\/em>.\u201d<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n