{"id":2983,"date":"2022-01-28T13:04:24","date_gmt":"2022-01-28T13:04:24","guid":{"rendered":"https:\/\/hoteliersweb.com\/News\/?p=2983"},"modified":"2022-01-29T02:30:58","modified_gmt":"2022-01-29T02:30:58","slug":"hilton-named-most-valuable-hotel-brand-by-brand-finance","status":"publish","type":"post","link":"https:\/\/hoteliersweb.com\/News\/articles\/2983","title":{"rendered":"Hilton Named Most Valuable Hotel Brand by Brand Finance"},"content":{"rendered":"\n

Brand Finance has named Hilton<\/a> the world\u2019s most valuable hotel brand in its 2022 Global 500 Report. Hilton led both the hotel and broader tourism sector with a brand value of $12 billion, now higher than its valuation before the COVID-19 pandemic.<\/p>\n\n\n\n

“Now that lockdown rules have eased in most countries, the tourism sector has seen a boost in staycations as well as a partial return of business travel,\u201d<\/em> said David Haigh, chairman & CEO of Brand Finance. \u201cHilton has prepared well for this moment, opening more than one hotel per day in 2021. Having recorded an impressive brand value growth of 58% this year to US$12 billion, the brand is now more valuable than it was pre-pandemic \u2013 an amazing achievement.”<\/em><\/p>\n\n\n\n

The Brand Finance Global 500 rankings assess the value of brands globally based on their financial strength and brand equity. Hilton\u2019s brand portfolio<\/a> includes 18 world-class brands comprising more than 6,700 properties and more than 1 million rooms, in 122 countries and territories.<\/p>\n\n\n\n

To learn more about the Brand Finance Global 500 2022 rankings, click\u00a0here<\/a>.<\/p>\n\n\n\n

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