{"id":1378,"date":"2021-11-23T11:04:02","date_gmt":"2021-11-23T11:04:02","guid":{"rendered":"https:\/\/hoteliersweb.com\/News\/?p=1378"},"modified":"2021-11-23T11:04:03","modified_gmt":"2021-11-23T11:04:03","slug":"accor-introduces-emblems-collection-a-captivating-portfolio-of-unique-luxury-hotels","status":"publish","type":"post","link":"https:\/\/hoteliersweb.com\/News\/articles\/1378","title":{"rendered":"Accor introduces Emblems Collection &#8211; a captivating portfolio of unique luxury hotels"},"content":{"rendered":"\n<p><a href=\"https:\/\/group.accor.com\/en\">Accor<\/a>, a world leading hospitality group featuring one of the industry\u2019s most diverse and fully integrated hospitality ecosystems, is delighted to introduce\u00a0<a href=\"https:\/\/all.accor.com\/brands\/index.en.shtml\"><strong>Emblems Collection<\/strong><\/a>, a unique global portfolio of boutique hotels and luxurious resorts. Emblems Collection is launching with a magnificent flagship hotel \u2013 Guiyang Art Centre Hotel, Emblems Collection in China\u2019s Guizhou province, slated to open in December 2022. The luxury brand is expected to grow to 60 properties around the world by 2030.<\/p>\n\n\n\n<p>\u201cEmblems Collection adds a fresh and exciting new dimension to Accor\u2019s luxury offerings. A key focus of our growth and development strategy is to add aggressively across our strongest lines and leading business accelerators, which includes luxury as well as collection brands, while ensuring all 40+ brands in our global network continue to grow, evolve and flourish,\u201d said&nbsp;<strong>S\u00e9bastien Bazin, Chairman &amp; CEO, Accor<\/strong>. \u201cThe hotels we will feature in Emblems Collection are those sought out by travelers who appreciate high-end, boutique-style experiences, as well as by hoteliers who cherish the independent brands they\u2019ve built while desiring the benefits that come with a global partner.\u201d<br><br><br>With the creation of Emblems Collection, Accor is broadening its footprint in the collection brands space and will look to replicate the success it has achieved with another of the Group\u2019s brands &#8211; MGallery Hotel Collection, a storied portfolio that now counts more than 100 boutique hotels worldwide. With a similar free-spirited approach, yet focused on the luxury segment, Emblems Collection will feature unique hotels that are \u2018emblematic\u2019 of their designers, demographics or destinations. Appealing to the stylish and the smart set, signature elements of the brand\u2019s hotels will include luxurious surroundings, Instagram-worthy pools, and vibrant public spaces. Hotels and resorts joining the Emblems Collection will fall into three categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Emblems Collection Heritage<\/em>\u00a0\u2013 hotels that are landmarks of a destination \u2013 the buildings that contribute to the character of a city, place or nation; properties that celebrate the hallmarks of history and classic cultural traditions.<\/li><li><em>Emblems Collection Retreat<\/em>\u00a0&#8211; resort properties along blissful beaches, bucolic countrysides or nestled in the mountains, offering sumptuous spa and wellness experiences with holistic care and enrichment through rituals, serenity and wellbeing.<\/li><li><em>Emblems Collection Signature<\/em>\u00a0\u2013 design-led hotels that embody an aesthetic universe, an ode to the style and signature of the designers or original residents who contributed to the hotel\u2019s unique legacy.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1738\" height=\"1150\" src=\"https:\/\/hoteliersweb.com\/News\/wp-content\/uploads\/2021\/11\/Emblems_Collection_Guiyang-JPG.jpg\" alt=\"\" class=\"wp-image-1380\" srcset=\"https:\/\/hoteliersweb.com\/News\/wp-content\/uploads\/2021\/11\/Emblems_Collection_Guiyang-JPG.jpg 1738w, https:\/\/hoteliersweb.com\/News\/wp-content\/uploads\/2021\/11\/Emblems_Collection_Guiyang-JPG-768x508.jpg 768w, https:\/\/hoteliersweb.com\/News\/wp-content\/uploads\/2021\/11\/Emblems_Collection_Guiyang-JPG-1536x1016.jpg 1536w, https:\/\/hoteliersweb.com\/News\/wp-content\/uploads\/2021\/11\/Emblems_Collection_Guiyang-JPG-1632x1080.jpg 1632w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/><\/figure>\n\n\n\n<p><strong>Designed for independent hoteliers<\/strong><br>The Emblems Collection brand is designed with the needs of independent and boutique hotel owners in mind. For those seeking to upgrade their property\u2019s luxury status and give their global profile a boost, the hotel brand standards of the collection are flexible, light, and easy to attain, with opportunities to sign franchise agreements \u2013 the only Accor luxury brand to offer this option. The new brand will encourage its hotels to retain their unique identities, which is important to hoteliers who have invested in creating a certain style for their hotel and\/or market. Moreover, Emblems Collection provides direct ROI and the opportunity to maximize revenue with immediate access to the power of Accor\u2019s sales, distribution and loyalty platform.<br><br>\u201cFor owners and developers who have created unique luxury hotels, or are looking to develop a new upmarket offering, we offer a collection brand that can boost their property\u2019s status and profile with limited investment in marketing and branding, along with an easy transition process,\u201d said\u00a0<strong>Agnes Roquefort, Chief Development Officer, Accor<\/strong>. \u201cWith Emblems Collection, a hotelier can optimize their costs and operations right away by leveraging Accor\u2019s powerful global distribution and supply networks, while expanding their audience reach from the moment they join. We look forward to working collaboratively with more hoteliers and development partners to bring more hotels around the world to this outstanding collection.\u201d<br><br><strong>First Stop: China<\/strong><br>Guiyang Art Centre Hotel, Emblems Collection is the inaugural flagship of the new hotel portfolio, residing in the city\u2019s famous Guiyang Art Centre. Originally built as an opulent private residence, this crown jewel of the capital city attracts visitors with its lush landscaping, sprawling grounds, and serene wellness ambience.<\/p>\n\n\n\n<p>The city of Guiyang is well-known for its lovely warm climate, being centrally located in the province of Guizhou, and enjoys an enviable location along the north bank of the Nanming River. Often referred to as the \u2018capital of summer resorts in China\u2019, Guiyang is one of the fastest growing cities in the country, a leading tourism hotspot, and a popular destination for luxury travelers, both domestically and from afar.<br>\u00a0<br>\u201cAs one of the most important hospitality markets in the world, China is the perfect location for Accor to launch our newest luxury brand, and we are honored to work with our trusted partner, HLC Group on this landmark project. HLC is a respected business leader in Guizhou province and recognized as one of China\u2019s top private enterprises; we are delighted to partner with them to bring our shared vision of the new Emblems Collection hotel in Guiyang to life,\u201d said\u00a0<strong>Gary Rosen, CEO, Greater China, Accor<\/strong>. \u201cThis grand and enigmatic property has long captured the attention of residents and visitors to Guiyang. Emblems Collection will bring a fresh, modern expression of luxury living to this iconic landmark, setting the high standards of hospitality and style that we expect for this brand as it expands to other markets worldwide.\u201d<br>\u00a0<br>With 64 extraordinary suites and two magnificent ballrooms, guests will love the new Emblems Collection hotel, with its exciting mix of atmosphere, grandeur, style and innovation. Whether enjoying the serenity of the swimming pool, spa and fitness area, or the social buzz of one of the sophisticated hotel\u2019s stylish bars, lounges and restaurants, the Guiyang Art Centre Hotel, Emblems Collection is certain to become one of the most popular hotels of the capital city of Guizhou province.<br>\u00a0<br>With a plan to grow the collection to 60 properties by 2030, Accor is actively seeking new properties to be part of Emblems Collection in targeted destinations across the globe. Paris and Prague are two key cities where luxury heritage hotels might be candidates for Emblems Collection Heritage or Emblems Collection Signature. Other target cities for potential growth include London, Amsterdam, Berlin, Madrid, Marrakech, Cairo, Amman, Doha, Moscow, Bangkok, Seoul, Sydney, Montr\u00e9al, New York, Havana, Cartagena, Santiago, Buenos Aires, Montevideo, and Santiago, among others. For the Emblems Collection Retreat, short-listed destinations include Tuscany, Mykonos, Bodrum, Algarve, Bali, Australia\u2019s Gold Coast and Mexico\u2019s Riviera Maya.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accor, a world leading hospitality group featuring one of the industry\u2019s most diverse and fully integrated hospitality ecosystems, is delighted to introduce\u00a0Emblems Collection, a unique global portfolio of boutique hotels and luxurious resorts. Emblems Collection is launching with a magnificent flagship hotel \u2013 Guiyang Art Centre Hotel, Emblems Collection in China\u2019s Guizhou province, slated to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-1378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/hoteliersweb.com\/News\/wp-content\/uploads\/2021\/11\/EMBLEMS_COLLECTIONGREY-scaled.jpg","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/1378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/comments?post=1378"}],"version-history":[{"count":1,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/1378\/revisions"}],"predecessor-version":[{"id":1381,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/1378\/revisions\/1381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media\/1379"}],"wp:attachment":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media?parent=1378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/categories?post=1378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/tags?post=1378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}