{"id":1176,"date":"2021-11-11T09:19:00","date_gmt":"2021-11-11T09:19:00","guid":{"rendered":"https:\/\/hoteliersweb.com\/News\/?p=1176"},"modified":"2021-11-11T09:19:01","modified_gmt":"2021-11-11T09:19:01","slug":"sheraton-brings-people-together-again-with-the-new-brand-campaign-across-asia-pacific-celebrate-the-community","status":"publish","type":"post","link":"https:\/\/hoteliersweb.com\/News\/articles\/1176","title":{"rendered":"Sheraton Brings People Together Again with the New Brand Campaign Across Asia Pacific, \u201cCelebrate the Community\u201d"},"content":{"rendered":"\n

Sheraton Hotels & Resorts<\/a><\/strong>, part of Marriott Bonvoy\u2019s portfolio of 30 extraordinary hotel brands, today unveils its new brand campaign, \u201cCelebrate the Community<\/strong>\u201d. Sitting at the heart of communities for over 80 years, Sheraton continues to bring people together in destinations around the world. The campaign celebrates the communal spirit and invites guests to reconnect and share experiences, reinforcing the brand\u2019s commitment to be \u201cWhere the World Comes Together\u201d.<\/p>\n\n\n\n

In the past 18 months, the pandemic has created the need for social distancing and people are disconnected more than ever. To lift the community spirit, Sheraton invites travelers and locals alike to celebrate the return of human interactions and create meaningful connections. To mark the launch of the campaign, Sheraton created a captivating video<\/a> starring popular Chinese actress and singer Myolie Wu. Filmed at the newly opened Sheraton Mianyang<\/a><\/strong> in China, the video captures the moments of connection and shared experiences with like-minded travelers and guests.<\/p>\n\n\n\n

\u201cAs the most global brand within the Marriott Bonvoy portfolio, Sheraton has always stood for community, and played a special role in serving and connecting people around the world,\u201d said Jennie Toh, Vice President, Brand Marketing and Brand Management, Asia Pacific, Marriott International. \u201cThe pandemic lockdowns have created an increased awareness and appreciation of the importance of social interactions in people\u2019s lives. With the \u2018Celebrate the Community\u2019 campaign, we hope to remind people of the power of collective and that we are better together.\u201d<\/p>\n\n\n\n

With 139 hotels and resorts in Asia Pacific, Sheraton invites guests to reconnect with their community or explore new ones in local destinations through a collection of meaningful experiences at participating Sheraton hotels across the region.<\/p>\n\n\n\n

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