{"id":1160,"date":"2021-11-11T08:29:43","date_gmt":"2021-11-11T08:29:43","guid":{"rendered":"https:\/\/hoteliersweb.com\/News\/?p=1160"},"modified":"2021-11-11T08:29:45","modified_gmt":"2021-11-11T08:29:45","slug":"ihg-hotels-resorts-introduces-ihg-business-edge-program-for-the-msme-sector","status":"publish","type":"post","link":"https:\/\/hoteliersweb.com\/News\/articles\/1160","title":{"rendered":"IHG Hotels & Resorts introduces IHG Business Edge program for the MSME sector"},"content":{"rendered":"\n

In line with its vision to recognize and reward the swiftly burgeoning MSME sector in India, IHG Hotels & Resorts announced its collaboration with MSME Business Forum India to offer IHG Business Edge program. A global business-to-business program designed specifically for the small-to-medium enterprise (SME), IHG Business Edge empowers SME customers with valuable resources to help them make the best decisions for their businesses. It provides a centralized portal with tailored content, insights about a customer\u2019s travel spend, and the ability to network with businesses mirroring the MSME segment.<\/a><\/p>\n\n\n\n

As part of its domestic activation strategy in India, IHG Hotels & Resorts aims to offer the IHG Business Edge solution to the MSME Business Forum as a \u2018Simple Travel Solution\u2019 that will allow MSME\u2019s and their employees autonomy, recognition and IHG rewards benefits across the globe. The announcement was made during an exclusive event attended by Mr. Ravi Nandan Sinha, Director Of Development & Board Member, MSME Business Forum India; Mr. Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts; Mr. Vishvapreet Singh Cheema, Area General Manager – North, IHG Hotels & Resorts; Ms. Ananya Sinha, Director Commercial South West Asia, IHG Hotels & Resorts <\/strong>and entrepreneurs from SMEs<\/strong> along with the other guests.<\/p>\n\n\n\n

Sharing his views on the association,\u00a0Mr. Ravi Nandan Sinha, Director Of Development & Board Member, MSME Business Forum India<\/strong>\u00a0said,\u00a0\u201cContributing 8% to GDP, 45% to the industrial output and 40% to exports through more than 57.7 million enterprises, MSME segment is the real backbone of the Indian economy. We are committed to leverage our network hub of erstwhile corporate executives, investors, and industry experts to enhance profitability for MSME and SME sector. As a key step in this direction, we are pleased to partner with IHG Hotels & Resorts and are positive that the IHG Business Edge Program will help strengthen our efforts to drive long-term growth of MSME sector through bespoke solutions.\u201d<\/em><\/p>\n\n\n\n