{"id":10712,"date":"2024-02-16T10:11:17","date_gmt":"2024-02-16T10:11:17","guid":{"rendered":"https:\/\/hoteliersweb.com\/News\/?p=10712"},"modified":"2024-02-18T11:53:31","modified_gmt":"2024-02-18T11:53:31","slug":"ihcl-adds-a-strategic-alliance-with-tree-of-life-resorts-hotels-expanding-reach-across-india-to-300-plus-hotels","status":"publish","type":"post","link":"https:\/\/hoteliersweb.com\/News\/articles\/10712","title":{"rendered":"IHCL adds a Strategic Alliance with Tree of Life Resorts &amp; Hotels, Expanding Reach Across India to 300 plus hotels"},"content":{"rendered":"\n<p><strong>Indian Hotels Company (IHCL),&nbsp;<\/strong>India\u2019s largest hospitality company, today announced a strategic alliance with the&nbsp;<strong>Tree of Life Resorts &amp; Hotels,<\/strong>&nbsp;which was recently acquired by the&nbsp;<strong>Ambuja Neotia Group,<\/strong>&nbsp;offering IHCL\u2019s marketing and distribution network to its portfolio of 14 resorts across the country.<\/p>\n\n\n\n<p>Speaking on the occasion,&nbsp;<strong>Mr. Puneet Chhatwal, Managing Director &amp; Chief Executive Officer, IHCL<\/strong>&nbsp;said, \u201cWith the rising trend of experiential travel, Tree of Life Resorts &amp; Hotels offers our discerning guests unique travel experiences in offbeat destinations including in tier II and II cities. This partnership is in line with our vision to expand our brandscape to newer formats which cater to the ever-evolving travel needs.\u201d<\/p>\n\n\n\n<p><strong>Tree of Life,&nbsp;<\/strong>launched in 2009 operates boutique hotels in&nbsp;<strong>14<\/strong>&nbsp;destinations including Mussoorie, Dared, Naggar, Udaipurwati, Kumaon, Binsar among others. Located outside city centres, the resorts are an escape into luxury and exclusivity with a chance to immerse in nature and local culture.<\/p>\n\n\n\n<p><strong>Mr. Harshavardhan Neotia, Chairman, Ambuja Neotia Group, said,<\/strong>&nbsp;\u201cWe are pleased to grow our partnership with IHCL and leverage their vast marketing and distribution network to draw domestic and inbound travellers to these destinations. Tree of Life Resorts &amp; Hotels addresses the niche trend of experiential stays which is a fast-emerging travel trend\u201d.<\/p>\n\n\n\n<p><strong>He added,<\/strong>&nbsp;\u201cGiven India\u2019s evolving tourism landscape, the target is to achieve 100 properties by 2030 under the umbrella of Tree of Life.\u201d<\/p>\n\n\n\n<p>The Tree of Life Resorts &amp; Hotels will be available for room bookings on IHCL\u2019s distribution network starting&nbsp;<strong>March 1, 2024.<\/strong><\/p>\n\n\n\n<p>Pacing ahead of its market guidance, IHCL achieves a portfolio of&nbsp;<strong>300+<\/strong>&nbsp;hotels with&nbsp;<strong>90<\/strong>&nbsp;hotels under development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indian Hotels Company (IHCL),&nbsp;India\u2019s largest hospitality company, today announced a strategic alliance with the&nbsp;Tree of Life Resorts &amp; Hotels,&nbsp;which was recently acquired by the&nbsp;Ambuja Neotia Group,&nbsp;offering IHCL\u2019s marketing and distribution network to its portfolio of 14 resorts across the country. Speaking on the occasion,&nbsp;Mr. Puneet Chhatwal, Managing Director &amp; Chief Executive Officer, IHCL&nbsp;said, \u201cWith the [&hellip;]<\/p>\n","protected":false},"author":1088,"featured_media":10709,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-10712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/hoteliersweb.com\/News\/wp-content\/uploads\/2024\/02\/ihcl-enters-into-a-strategic-alliance-with-tree-of-life-resorts-and-hotels.jpeg-scaled.jpg","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/10712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/users\/1088"}],"replies":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/comments?post=10712"}],"version-history":[{"count":1,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/10712\/revisions"}],"predecessor-version":[{"id":10713,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/posts\/10712\/revisions\/10713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media\/10709"}],"wp:attachment":[{"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/media?parent=10712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/categories?post=10712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoteliersweb.com\/News\/wp-json\/wp\/v2\/tags?post=10712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}